Responsibilities

• Manage and develop product launches and product marketing campaigns by performing market research, creating marketing materials, assisting with content development, and tracking campaign performance
• Help manage social media
• Collaborate with market research companies on designing and analyzing market research
• Update databases
• Collaborate with sales and product teams
• Conduct competitor analysis to support product strategies and drive sales
• Monitor and analyze marketing campaign performance, social media analytics, and questionnaires
• Prepare reports and presentations that summarize marketing activities and KPIs
• Develop marketing programs supporting new products and line-extension launches, collaborating with cross-functional teams (Product Development, Sales, Brand team)
• Plan and execute product marketing campaigns and events, including creation of promotional content and materials

Preferred

• Experience in the apparel industry preferred
• Foundational understanding of marketing principles (especially product marketing and retail/shopper marketing), social media and digital marketing required
• Ability to travel as needed for customer meetings, activations, and quarterly meetings (including international travel to Barbados)
• Proven track record of developing and executing successful marketing plans and programs that drive growth
• Strong communication (written and verbal), organizational skills, attention to detail, and the ability to work independently
• Strong interpersonal and collaborative skills
• Strong analytical skills and ability to think strategically and manage multiple projects simultaneously
• Ability to organize most aspects of own work according to pre-established deadlines and priorities
• Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook), Canva, and familiarity with marketing databases and content management systems

Requirements

• Associate degree or equivalent training (apprenticeship program, trades certification) + Minimum of 5 years of relevant experience or University degree + Minimum of 3 years of relevant experience
• Detailed knowledge of operations and procedures to resolve straightforward issues
• Good understanding of how the other sectors of business interplay and affect the department
• Provides professional services using standard procedure and specific knowledge
• Identifies and resolves immediate problems affecting team
• Researches and analyzes data from familiar areas to determine appropriate actions
• Updates or modifies working methods in own role based on defined procedures
• May be required to exercise judgement in the interpretation of policies and procedures
• Supervises and coordinates efficient use of resources
• Leads operational team members

Nice to have

• Experience in the apparel industry preferred
• Foundational understanding of marketing principles (especially product marketing and retail/shopper marketing), social media and digital marketing required
• Ability to travel as needed for customer meetings, activations, and quarterly meetings (including international travel to Barbados)
• Proven track record of developing and executing successful marketing plans and programs that drive growth
• Strong communication (written and verbal), organizational skills, attention to detail, and the ability to work independently
• Strong interpersonal and collaborative skills
• Strong analytical skills and ability to think strategically and manage multiple projects simultaneously
• Ability to organize most aspects of own work according to pre-established deadlines and priorities
• Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook), Canva, and familiarity with marketing databases and content management systems

Benefits

• Join a publicly traded company dual-listed on NYSE and TSX with great potential
• Be part of a workplace where meaningful connections and teamwork are celebrated
• From local to international, be ready to work alongside a diverse group of colleagues
• Benefit from mentorship and continuous development opportunities
• Take advantage of our attractive benefits packages