Responsibilities

• Execute Email, SMS, and Push campaigns across the North America ecommerce business
• Support revenue growth through campaign optimization, testing, and merchandising
• Monitor key CRM performance metrics including CRM revenue contribution, engagement rates, repeat purchase rate, customer retention metrics
• Build, execute, and optimize lifecycle journeys including Welcome Series, Browse Abandonment, Cart Abandonment, Post-Purchase, Cross-Sell, Winback campaigns
• Identify audience segmentation and personalization strategies
• Coordinate Email, SMS, and Push communications to deliver a consistent customer experience
• Manage the CRM marketing calendar alongside broader marketing initiatives
• Develop email, SMS, and push notification content that supports both brand and commercial objectives
• Create SMS campaigns and automated flows while ensuring compliance and best practices
• Create push notification campaigns through Tapcart and other mobile platforms

Requirements

• 2–4 years of experience in CRM, lifecycle marketing, retention marketing, or email marketing within DTC
• Experience creating and executing Email and SMS marketing campaigns
• Familiarity with customer lifecycle marketing and marketing automation
• Strong organizational skills with excellent attention to detail
• Analytical mindset with the ability to interpret campaign performance and identify optimization opportunities
• Experience with customer segmentation and personalization
• Experience with Shopify and CRM platforms such as Klaviyo, Attentive, and Tapcart (or similar)
• Strong written communication skills with an eye for compelling customer messaging

Preferred

• Familiarity with loyalty or customer retention programs is a plus
• Experience working in fast-paced ecommerce or consumer brands
• Experience with Tapcart (or similar)
• Familiarity with loyalty programs is a plus

Benefits

• medical, vision, and dental insurance, life insurance, disability insurance and a 401(k) matching program
• annual performance-based bonus award
• paid personal time off
• 14 paid company holidays
• paid sick time in accordance with all applicable state and federal laws