Assistant Manager, Influencer Marketing

Responsibilities

• Develop and manage Influencer campaigns from end-to-end including strategy, talent curation, Influencer relations and reporting
• Align with Marketing regarding all campaigns and seamlessly collaborate with cross functional teams to enable agile, effective execution of programs and brand priorities
• Measure impact and report on all Influencer campaigns via ‘Traackr’
• Proactively develop and foster relationships with Influencers/Content Creators to share brand story, promote product launches and create campaigns that result in engaging branded content
• Create an unparalleled Influencer experience to keep them engaged with the brand
• Assist in social and digital strategies that increase brand awareness and customer acquisition
• Think strategically about all things social media and ecommerce
• Build strong working relationships with talent agencies/Agents, Influencer networks and vendors
• Liaise with sales and digital teams to draw correlations between Influencer engagement and sales
• Proactively seek out new social platforms and develop engagement strategies

Requirements

• 2-3 years of experience in Communications, Public Relations, Influencer/Advocacy relations
• Passion for new technologies, brand development, and storytelling
• A natural relationship builder with the ability to work well with a network of peers, partners, and industry contacts
• Deep understanding of the social media mechanics and performance marketing across Instagram, Facebook, YouTube, LinkedIn, Twitter, TikTok, Snapchat, and Reddit
• Experience in digital analytics and social listening tools, measuring campaign ROI and metrics that support overall Influencer strategy
• Strong technical skills including MS Office, PowerPoint, social platforms existing and new, and tools including Traackr
• Excellent presentation and written + verbal communication skills
• Must demonstrate flawless attention to detail while juggling multiple projects at one time
• Being a team player is of the utmost importance in a highly collaborative environment

Benefits

• Generous staff discount to use on all products
• Medical, dental, and vision benefits
• Commuter Benefits (Pre-tax)
• Flex Spending Account (FSA)
• Employee Assistance Program (EAP)
• 401(k) with Company match
• Paid Time Off
• Birthday PTO