Senior Paid Media Strategist
ATAK Interactive
USA (Remote)
$90K/yr - $120K/yrAgencyFull-timeSenior level3+ years exp.
1 hr ago
Assistant Manager, Digital Media
New York, USA (Hybrid)
$60K/yr – $65K/yrMid Level2+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive Education marketing and digital content for NYBG, coordinating campaigns, content creation, and cross-channel promotion.
- Own end-to-end Education marketing content and campaign execution for admissions and events.
- Must-have: Experience managing Dotdigital emails and CMS publishing for accessibility.
- Standout: Producing video, social, and written content across Education programs.
Job Description
Responsibilities
- Work in collaboration with content managers across each Education department to drive registrations for courses and programs.
- Support relationships with outside advertising agencies to develop, implement, optimize and report on media plans.
- Develop the scheduling, creation, review, and distribution of email through Dotdigital, ensuring messaging follows NYBG Brand Guidelines, and is up-to-date with accessibility WCAG best practice and privacy policy.
- Create new digital content that provides search engine and Google AI optimization for the NYBG.org website, including seasonal and audience specific blogs.
- Analyze and report on effectiveness of digital and direct mail campaigns, including working with registration offices to review registration and customer reports, and implementing and tracking mailing plans.
- Coordinate Education division photography including image sourcing for a variety of website and advertisement uses, processing and collecting imagery in collaboration for marketing use.
- Provide occasional in-person support and public engagement during on- and off-site Education events.
- Work with the Creative team to manage and execute print projects for the various Education divisions, including advertisements, catalogs, and signage.
- Develop, film , edit, and star in social content and paid media that promotes Education, Science and Exhibition offerings at NYBG, with skill in video and audio editing and visual storytelling.
- Oversee budgets for digital and print advertising for each Education department.
Requirements
- Bachelor’s degree and a minimum of 2 years of Marketing, Digital Media, Communications experience, or similar preferred but not required.
- Ability to oversee multiple projects simultaneously, and work in a fast-paced environment .
- Strong organizational and verbal communication skills with extreme attention to detail .
- Experience with analytical and database management a plus.
- Continued interest in best practice and innovations in digital communication and social media.
- Proficient in Adobe Creative Cloud and Microsoft Office.
- Basic audio/video editing from iMovie, Adobe Creative Cloud, Canva, or comparable a plus.
- Experience in HTML, CSS, Content Management Systems, Dotdigital, WordPress, Facebook, Instagram, TikTok, Photoshop, Dreamweaver, InDesign, and other web-based publishing platforms preferred.
Preferred
- Experience with analytical and database management a plus.
- Basic audio/video editing from iMovie, Adobe Creative Cloud, Canva, or comparable a plus.
- Experience in HTML, CSS, Content Management Systems, Dotdigital, WordPress, Facebook, Instagram, TikTok, Photoshop, Dreamweaver, InDesign, and other web-based publishing platforms preferred.
Benefits
- 15 Vacation Days
- 13 Paid Holidays
- 12 Sick Days
- Health and Dental Insurance Coverage
- 401K
New York Botanical Garden
The New York Botanical Garden has been a connective hub among people, plants, and the planet since 1891. We’re rooted in the cultural fabric of New York City, here in the heart of the Bronx—its greenest borough. For more than 130 years, we’ve invited millions of visitors to make the Garden a part of their lives, exploring the joy, beauty, and respite of nature. NYBG’s 250 acres are home to renowned exhibitions, immersive botanical experiences, art and music, and events with some of the most influential figures in plant and fungal science, horticulture, and the humanities. We’re also stewards of globally significant research collections, from the LuEsther T. Mertz Library collection to the plant and fungal specimens in the William and Lynda Steere Herbarium, the largest such collection in the Western Hemisphere.At NYBG, we’re plant people—dedicated horticulturists, enthusiastic educators, and scientific adventurers—committed to helping nature thrive so that humanity can thrive. We believe in our ability to make things better, teaching tens of thousands of kids and families each year about the importance of safeguarding our environment and healthy eating. Our expert scientists work across the city, the nation, and the globe to document the plants and fungi of our world—and find actionable, nature-based solutions to our planet’s dual climate and biodiversity crises. And our eyes are always looking forward as we train the next generation of botanists, gardeners, landscape designers, and environmental stewards, ensuring a green future for all. At NYBG, we know that it’s nature—or nowhere.
