Responsibilities

• Assist in developing and executing comprehensive brand marketing strategies aligned with overall business objectives.
• Analyze market trends, consumer behavior, and competitive landscape to identify opportunities and threats.
• Plan, coordinate, and execute marketing campaigns across various channels, including digital, social media, print, and events.
• Monitor and evaluate campaign performance, making data-driven decisions to optimize results.
• Collaborate with the creative team to develop compelling content that effectively communicates the brand message.
• Support senior brand manager with seasonal photoshoot planning and execution
• Ensure consistency in brand voice and visual identity across all marketing materials.
• Maintain and enhance the brand's image, ensuring alignment with the company’s vision and values.
• Conduct brand audits and develop strategies to improve brand equity.
• Conduct market research to gather insights on consumer needs, preferences, and trends.

Requirements

• Bachelor's degree with 5+ years relevant work experience OR Master's + 3+ relevant work experience; 4+ years of equivalent work experience can be substituted for Bachelor's degree.
• Proficiency in graphic design software and content management systems.
• Marketing agency experience.
• Experience with influencer marketing and partnerships.
• 5+ year of experience in brand marketing or a related role.
• Strong understanding of marketing principles, digital marketing, and brand management.
• Excellent written and verbal communication skills.
• Proficiency in marketing analytics tools and software.
• Creative thinking and problem-solving abilities.
• Ability to work collaboratively in a team environment.

Preferred

• Experience with influencer marketing and partnerships.
• Marketing agency experience.
• Proficiency in graphic design software and content management systems.

Benefits

• Join a publicly traded company dual-listed on NYSE and TSX with great potential
• Be part of a workplace where meaningful connections and teamwork are celebrated
• From local to international, be ready to work alongside a diverse group of colleagues
• Benefit from mentorship and continuous development opportunities
• Take advantage of our attractive benefits packages