Growth Marketing Lead
Launch Day
USA (Remote)
$110K/yr - $150K/yrIn-houseFull-timeMid level4+ years exp.
14 hrs ago
Assistant Manager, Brand Marketing – Culture & Growth Marketing
San Francisco, CA (On-site)
$76K/yr – $96K/yrMid Level2+ years expFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the brand marketing workflow from inputs to in season pivots, focusing on cross functional alignment, cultural storytelling, and rapid asset delivery.
- Keep GTM tracking tools current and flag delays early to protect launch momentum.
- Coordinate with PM, Creative, PR, and Social to keep assets moving and plans visible across teams.
- Adapt quickly to shifts in business priorities with nimble asset routing and messaging updates.
Job Description
- Support the development of inspiring marketing briefs by gathering key inputs from Cultural observations, desk research, Consumer Insights, and Product teams, helping to achieve business goals with sharp cultural strategies.
- Keep a pulse on cultural and industry trends, actively bringing fresh storytelling ideas, competitive teardowns, and innovative content formats to team brainstorms.
- Co-create high visibility strategy documents, assisting the Director of Brand Marketing and Culture craft insight-filled decks and proposals that will influence senior leadership across the Brand.
- Maintain and update the omni-channel marketing calendar, ensuring all cross-functional partners have real-time visibility into the cultural strategies and plans.
- Coordinate the day-to-day marketing initiative pipeline, managing asset checklists, product sample tracking, and coordinating key milestones (from creative reviews to final mechanical approvals).
- Build strong working relationships with cross-functional peers in Project Management, Creative, PR, and Social Media to ensure seamless, day-to-day communication.
- Keep Go-To-Market (GTM) tracking tools up to date, collaborate with Project Management to flag potential project delays early, and draft project structures for smaller brand initiatives.
- Manage daily communications and asset delivery for merchants, regional markets, and external partners to ensure cohesive execution across all channels.
- Assist in executing nimble, in-season adjustments, helping route updated assets and communication when business priorities or consumer needs shift.
- Provide direct operational and execution support to the Director of Brand Marketing and Culture on high-visibility marketing initiatives and large-scale brand campaigns.
- 2-3 years of experience in consumer marketing, experiential or social content marketing
- Strong collaboration abilities
- Proficient in deck/presentation creation
- Excellent verbal/presentation/written communication skills
- Ability to adapt quickly to support the pace & needs of the business and work in a constantly evolving environment
- Self-starter with an innate sense of curiosity and eagerness to test and learn
- High energy level and ability to thrive in a fast-paced and changeable environment
- Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
- One of the most competitive Paid Time Off plans in the industry.
- Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.
- Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.
- Employee stock purchase plan.
- Medical, dental, vision and life insurance.
Gap
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next.Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead.We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.So if you have ideas, if you’re talented, if you want to work with phenomenal people, and if you think we should leave the world a little better than we found it, we’d love to meet you.
