Responsibilities

• Integrated Activation: In partnership with the Category Head, drive the 360-planning and execution for your category. Ensure that every local activity is streamlined and connected to the Masterbrand strategy.
• Category-Specific Strategy: Own the strategy for your category launches, ensuring product plans are connected to the Total Brand roadmap while maintaining the speed required to win.
• Onefluence & Creator Squads: Direct the brief and coordination of Onefluence to deploy local category creator squads (micro/mid-tier/made-for-paid) at scale.
• Talent Discovery & Management: Lead talent discovery for shoots, including briefing talent, managing hair/makeup/wardrobe logistics, and serving as the primary liaison on set.
• On-Set Leadership: Act as the lead for all category social shoots—providing on-set support for both video and photo production, capturing BTS content, and managing talent posting cadences to ensure deliverables are met.
• Retailer Tentpoles: Execute content strategy and retailer-specific events in partnership with the Comms & Experiential team (e.g., Ulta FLC, Target Circle Weeks), ensuring we capitalize on retailer ownership and category needs.
• TikTok Shop (TTS) Leadership: Lead the integration and approval process for TTS organic and paid content. Work directly with the CPD Lead and platform partners to drive immediate conversion and sales.
• Paid/Made-for-Paid Support: Review and approve all category-specific paid content, ensuring alignment with launch timelines and category goals.
• Seeding Execution: Execute product-specific launch mailers and seeding lists. Work within the Masterbrand PR framework to ensure product is getting into the right hands at the right time.
• Cross-Functional Bridge:

Benefits

• Salary Range: $84,500 - $120,400 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs