Responsibilities

• Dissect client business objectives/goals and work with senior team members to craft culture strategies - with influencer at the heart - that achieve those goals in a disruptive fashion
• Manage influencer programs that speak to our brand’s targets and “make noise” with synergies between PR, social, and paid
• Contribute in a meaningful way to the influencer strategy and programming (end-to-end) across accounts (from strategy to partner identification & contracting to content management); develop strategic recommendations and sell-in major culture-forward programming. Including:
• Helping to set influencer strategy for clients
• Identify and proactively connect brands to influencers/tastemakers/content creators that will put them at the forefront of culture
• Manage and oversee influencer/partner integrations + programs that speak to our brand’s targets and “make noise”
• Strengthen relations with and bring relevant tastemakers and influencers in to the fold of brands on an programmatic and ad hoc basis that can drive cultural relevance for our clients
• Instrumental in the day-to-day management of collaborations and partnerships
• Growth towards an expert in negotiations and contract reviews, both with influencer partners and third-party vendors with a clear understanding of legal + scope guardrails and payment terms
• Demonstrate program success via strong reporting and storytelling

Requirements

• Bachelor’s degree or equivalent
• 2-3 years of experience in influencer marketing
• Experience with tastemaker/influencer ID, negotiation, contracting and activation management
• In touch with cultural and industry trends
• Ability to “roll with it” and be nimble when there are changes to pathways and needs to counsel on pivots
• Experience activating influencer programs across all social platforms - TikTok, Instagram, YouTube, etc.
• Is self-directed, motivated, takes ownership of projects and follows them through to the end. Knows how to manage up to get what they need to succeed

Benefits

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
• SALARY: $49,000 - $55,000/year
• Based in our NY office.
• We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event.