Assistant General Manager & Social Media Coordinator

King County, WA (On-site)

$46K/yr – $56K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own local gym marketing and member experience to drive visits and retention through on-site storytelling, social content, and events.

  • Build in-club presence and content featuring trainers, member milestones, and local promotions to convert interest into visits.
  • Own social content for Instagram, Facebook, Google, and TikTok to amplify events and programs and support retention.
  • Connect in-club activity to online promotion, tracking impact on walk-ins and member growth.

Job Description

  • Lead the Club and Set the Tone
  • Lead by example on the floor to deliver strong member experiences and keep the club clean, friendly, and motivating.
  • Oversee daily operations, including fitness programs, administrative tasks, and overall service quality.
  • Handle member questions and service issues with a positive attitude and quick, effective resolutions.
  • Use your daily presence in the club to spot and capture the moments worth sharing, from member milestones to events as they happen.
  • Recruit, train, and mentor team members, helping them grow while meeting business targets.
  • Set goals for the team and yourself, tracking progress and ensuring consistent results.
  • Coach the team on brand standards so the club looks and sounds consistent in person and online.
  • Feature trainers and staff in content that highlights their work and builds the club's reputation.
  • Conduct club tours, follow up with leads, and build member relationships that support retention.
  • High School Diploma or Equivalent.
  • CPR/AED certification required within 30 days of hire.
  • Two or more years of relevant work experience (retail, reception, customer service, hospitality, etc.).
  • Two or more years of staff supervision and onboarding experience.
  • One to two years of experience in social media, content creation, or community management. Internship or freelance experience accepted.
  • Experience creating branded assets in Canva and editing short-form video.
  • Comfortable capturing photo and video on an iPhone or other mobile device.
  • Strong written communication with the ability to match brand voice and tone.
  • Comfortable using gym management software, email, and digital tools.
  • Availability: flexible hours including weekdays, weekends, and holidays.
  • Two to four years of management experience in a team-oriented setting, ideally retail, hospitality, or fitness.
  • Previous experience in the fitness industry.
  • Familiarity with social media management and publishing tools.
  • Passion for fitness, community, and local engagement.
  • Employee discounts
  • Paid time off
  • Training & development
Gold's Gym Washington logo

Gold's Gym Washington

The elite Gold's Gym of North Carolina is a veteran owned franchise of Gold's Gyms currently consisting of 4 locations in Burlington, Fuquay-Varina, Chapel Hill, and Huntersville.

Chapel Hill, North Carolina, USA
4 employees

Traffic Signals

Monthly Visitors
546.7K
Monthly Google Ads Budget
$116.7K
Traffic Source Mix
Search
48%
Direct
21.4%
Referral
4.2%
Social
0.8%
Paid
0.5%

Headcount Trend

Current headcount: ~4