Responsibilities

• Assists in the execution of email and digital communications plans through audience segmentation, content deployment, and campaign implementation to support fan engagement, ticket sales, donor relations, and departmental objectives.
• Creates and distributes email communications to fans, season ticket holders, students, donors, alumni, and other constituent groups using marketing automation platforms and established communication strategies.
• Executes marketing automation campaigns and customer journey communications designed to support engagement, customer service, and ancillary revenue generation.
• Implements and coordinates digital marketing campaigns, including lead generation, display advertising, retargeting, social media, over-the-top (OTT), television, and other digital advertising initiatives to support marketing and sales objectives.
• Collaborates with creative services and other internal stakeholders to develop content for email communications, digital advertising, websites, and other communication channels.
• Assists with the development, maintenance, and optimization of athletics websites, landing pages, and mobile content to support customer experience and marketing objectives.
• Serves as a liaison with Tigers Unlimited, Auburn Sports Properties, On to Victory (OTV) NIL Events, and other internal and external partners by coordinating communication efforts and supporting shared marketing initiatives.
• Coordinates the day-to-day digital marketing activities for fan engagement programs, including AU VIP Experiences, Aubie's Kids Club, and other departmental initiatives.
• Monitors and analyzes email, web, and digital marketing performance and provides recommendations to improve campaign effectiveness, engagement, and conversion outcomes.
• Complies with all applicable NCAA, SEC, and University policies and regulations in the performance of job duties.

Requirements

• Bachelor's degree in Communications, Marketing, Business, or related field
• Bachelor's degree in Communications, Marketing, Business, or related field.
• 4 years of experience in marketing and communications services.

Benefits

• Life-Changing Impact: Our work changes lives through research, instruction, and outreach, making a lasting impact on our students, our communities, and the world.
• Culture of Excellence: We are committed to leveraging our strengths, resources, collaboration, and innovation as a top employer in higher education.
• We’re Here for You: Auburn offers generous benefits, educational opportunities, and a culture of support and work/life balance.
• Sweet Home Alabama: The Auburn/Opelika area offers southern charm, vibrant downtown scenes, top-ranked schools, and easy access to Atlanta, Birmingham, and the Gulf of Mexico beaches.
• A Place for Everyone: Auburn is committed to fostering an environment where all faculty, staff, and students are welcomed, valued, respected, and engaged.
• Ready to lead and shape the future of higher education? Apply today! War Eagle!