Responsibilities

• Engage with all members of the assigned Olympic Sports teams to learn the student-athletes personalities, talents and abilities, exploit coaches strengths for public consumption, identify sport influencers and engage to broaden the message and identify and target critical audiences that can amplify the strategies of elevating the sport publicly.
• Capture content (as needed) in support and in alignment with the Media plan.
• Content can be in all forms - video, visual, graphic, written, spoken, etc. Platforms include, but are not limited to Adobe Photoshop, Adobe Premier, iMovie, et.
• For each assigned Olympic sport, create, manage, communicate, publish, share and continue to revise a Media Plan. The media plan will highlight on a scheduled basis the flow of information, how communication will occur, cadence of messaging, types of required content, intended audiences and other key factors in publicizing the team.
• Collaboratively work with content creators, Athletics digital ecosystems directors, Cal Athletics fundraisers and game day entertainment employees to synchronize all communication, publicity, and engagement specific to the assigned Olympic Sport. Keep a firm working knowledge of the overall strategy shared by these groups that in totality make up the external engine of Cal Athletics.
• Serve as the main, public-facing resource for the assigned sports specific to all storytelling aspects of the position. Project manage requests, coverage, and alterations or additions to the media plan and maintain historical knowledge of each sport.
• Facilitate required statistical submissions, written notes or releases specific to the assigned sports. And other duties as assigned.

Requirements

• To qualify for the Associate Director title, the successful candidate must have at least 3-5 years of experience in strategic & creative communications or a related field.
• Advanced knowledge of program activity and best practices.
• Problem-solving skills; multi-task, work with frequent interruptions, and effective listener.
• Excellent verbal and written communication skills in the English language.
• Proficiency in the use of computer applications relevant to job duties.
• Creation and execution of a sport-specific Storytelling strategy
• Create and follow a sport-specific media plan that includes cadence of messaging, audiences, mediums, types of content, and schedules.
• Ability to learn all facets of a sports program quickly - including personnel, trends, participants, national landscape and critical audiences
• Strong ability to create and deliver targeted content in efforts to recruit and retain individuals to the sport represented.
• Ability to thrive in a flexible, fast-paced and dynamic work environment.
• Strong collaborator that is flexible in adjusting schedules, timelines, content, messaging, mediums, etc. in order to best fit the immediate and impactful needs of a sports program.

Benefits

• For information on the comprehensive benefits package offered by the University, please visit the University of California's Compensation & Benefits website.