Responsibilities

• Uncover, write, publish and promote stories and content aligned with team content strategies and university priorities to drive awareness, interest and engagement among targeted audiences.
• Collaborate with multimedia producers on audio and video components of stories, helping to set vision, interview subjects and provide feedback as needed.
• Develop and maintain relationships with deans, college communicators, advancement and alumni relations, key faculty and administrators, and other contacts to mine and produce distinct and interesting content. Work with partners to cross promote stories on college and unit specific channels.
• Participate in weekly content meetings and represent SMC and Storytelling and Content Strategy teams in campus or project meetings as needed.
• Contribute to strategic content and editorial planning, ensuring campus stories are adequately covered and optimized for impact among audiences.
• Participate in social media brainstorming sessions and ideate/draft social-friendly content for sharing stories.
• Collaborate with all teams of Strategic Marketing and Communications to expand the reach and influence of UIC stories
• Evaluate and assess content and content packaging for diverse audiences.
• Evaluate and assess content for SEO, GEO and AIO best practices.
• Regularly review website content for accuracy and relevance.

Requirements

• Bachelor’s degree in communications, journalism, radio/television broadcasting, web/digital media, or a related field.
• One (1) year (12 months) of professional work experience in public relations, journalism, social media communications, newspaper reporting, radio/television broadcasting with emphasis on production, or web/digital media.
• Professional experience with strategic content planning.
• Professional experience producing/collaborating on highly visual, multimedia and multichannel stories.

Preferred

• At least 2 years of professional experience with writing and content production, with an emphasis on external facing communications or editorial and news-style writing.
• Experience working in a higher education or nonprofit, or similar, setting.
• Demonstrated experience producing highly visual, multimedia and multichannel stories.Demonstrated experience working with integrated marketing and communications teams.
• Experience with and knowledge of HIPAA and FERPA privacy regulations.
• Experience with and knowledge of AP style guidelines.

Benefits

• This position is intended to be eligible for benefits . This includes Health, Dental, Vision, Life Insurance, a Retirement Plan, Paid time Off, and Tuition waivers for employees and dependents.