Assistant Director, Social Media Strategy & Content

Responsibilities

• The Assistant Director, Social Media Strategy & Content will assist in leading the Redbirds’ brand development through social media.
• Responsibilities include monitoring the Illinois State Athletics social media community, increasing engagement and developing creative ways to drive ticket sales and fan attendance through social media.
• This position will manage assigned sports social media accounts with the goal of showcasing the accomplishments of ISU student-athletes and coaches and sharing all of the great things about being a Redbird to fans, recruits, alumni, etc.
• The Assistant Director will be tasked with establishing an overall brand and voice for the assigned accounts.
• This position could also assist in the management of miscellaneous athletics department accounts.

Requirements

• Bachelor or equivalent degree in journalism, sports communications, sports marketing, sports management, public relations, communications, English, or a related field.
• One (1) year (12 months) of full-time or part-time equivalent professional level work experience in the following:
• a. working in athletic communications/sports information fields
• b. Social media content creation experience & utilizing multiple social media platforms
• Note: Master’s Degree in an area consistent with the duties of the position may be substituted for one (1) year (12 months) of work experience.
• Experience in developing social media calendars.
• Highly proficient in social media platforms: X, Instagram, Facebook, TikTok, LinkedIn, Snapchat, Threads
• Proficient in Adobe Creative Suite: Lightroom, Lightroom Classic, Photoshop
• Experience in CapCut or similar video editing platforms
• Organized, detail-oriented, problem solver.

Preferred

• Master's Degree

Benefits

• Insurance benefits, including health, dental, vision, and life
• Retirement and supplemental retirement planning options
• Tuition waiver benefits available to staff as well as their eligible dependents
• Paid holiday/administrative closures during Thanksgiving and Winter Breaks
• Paid benefit time
• Additional University Benefit information, including information regarding eligibility to participate in the State Universities Retirement System and the State of Illinois Group Insurance program, can be reviewed here: https://hr.illinoisstate.edu/benefits/