Assistant Director of Online Marketing, UNLV Senior Vice Provost - Marketing and Communications [R0151963]

Las Vegas, NV (On-site)

Salary Not AvailableSenior LevelFull time

Posted 1 month ago

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Job Summary

Own multi-channel UNLV Online marketing for recruitment and retention, coordinating content, campaigns, and data-driven optimization across Academic Affairs and university partners.

  • Campaign Ownership: Lead integrated campaigns for online degree programs across paid media, email journeys, website coordination, print collateral, and direct mail to support recruitment, admission, enrollment, and retention.
  • Channel Operations: Oversee UNLV Online multichannel programs including paid digital advertising, email journeys, site coordination, and collateral with budget and vendor management.
  • Data-Driven Collaboration: Use Salesforce Marketing Cloud data to optimize campaign performance and engagement, collaborating with Academic Affairs and university partners.

Job Description

  • Campaign Ownership: Lead integrated campaigns for online degree programs across paid media, email journeys, website coordination, print collateral, and direct mail to support recruitment, admission, enrollment, and retention.
  • Channel Operations: Oversee UNLV Online multichannel programs including paid digital advertising, email journeys, site coordination, and collateral with budget and vendor management.
  • Data-Driven Collaboration: Use Salesforce Marketing Cloud data to optimize campaign performance and engagement, collaborating with Academic Affairs and university partners.
  • Requirements: A bachelor’s degree in marketing, advertising, business administration, communications, public relations, journalism, English, or a related field plus 4 years of related experience, or a master’s degree with 2 years of related experience; credentials must be completed before start date.
  • Preferred: A master’s degree is advantageous; experience in enrollment-focused marketing for higher education or online learning; Salesforce Marketing Cloud proficiency; SEO and UX awareness; AP Style familiarity; content/editing skills; and creative digital content ability.
  • Benefits: Competitive total rewards package including paid time off, health and retirement benefits, tuition discounts for NSHE and dependents, wellness programs, and career development opportunities.
University of Nevada-Las Vegas logo

University of Nevada-Las Vegas

Here at UNLV, we have come together and created one of the most affirmative and dynamic academic environments in the country. UNLV continues to rise in U.S. News & World Report’s annual listing of the nation’s most diverse universities for undergraduates. The university is tied for first in the publication’s annual Best Ethnic Diversity listing. Since we first opened in 1957, UNLV has undergone an amazing transformation from a small branch college into a thriving urban research institution of more than 30,000 students and 3,300 faculty and staff.Along the way, the urban land-grant university has become a dynamic resource for one of the country's fastest-growing and most enterprising cities. UNLV's 350-acre main campus, located on the Southern tip of Nevada in a desert valley surrounded by mountains, is home to more than 350 undergraduate, master's, and doctoral degree programs, all accredited by the Northwest Commission on Colleges and Universities.

Founded in 1957
Las Vegas, Nevada, USA
8.8K employees (254 in marketing)

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$199.3K
Traffic Source Mix
Search
55.8%
Direct
35.3%
Referral
7.6%
Social
0.8%
Paid
0.4%

Headcount Trend

Current headcount: ~8.8K

Marketing Team

Marketing Team Size
254 (3% of company)

Funding

Total Funding
$1.2M
Last Raise
$1.1M
Grant, 2 years ago

Funding History

  • Nov 2023
    Grant • $1.1M
  • Jul 2023
    Grant
  • Aug 2022
    Grant • $100K

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