Assistant Director, Online Marketing Strategy, OGPS at American University | District of Columbia, USA | $88K/yr – $93K/yr

American University

Assistant Director, Online Marketing Strategy, OGPS

District of Columbia, USA (Hybrid)

$88K/yr – $93K/yrManagerFull time

Posted 3 months ago

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Job Summary

Drive online marketing leadership as Assistant Director, Online Programs Operations, aligning vendor partnerships, program migrations, and brand-compliant campaigns to enrollment goals.

Must-have: 5-8 years of relevant experience and a Bachelor’s degree or equivalent
Standout: Direct report management and governance of vendor-led creative, web, and brand work

Job Description

Responsibilities

Leads onboarding of programs into third-party vendor-managed partnerships and also leads online program migrations and transitions from online program management (OPM) vendors. Collaborate with program stakeholders to preserve integrity of academic programs in transition and the AU brand. Oversee brand compliant campaign delivery, champion AU values and priorities with vendor partners, drive accountability around timelines, risks management, timely communication and overall enrollment performance. Develop strong relationships with school and college marketing stakeholders as well as third-party affiliate partners and agency vendors. As a content publishing lead (CPL), establish governance and provide guidance to vendors and direct report staff and other stakeholders on adherence to strategy and brand alignment, while moving the work forward. Manage one direct report, Digital Marketing Specialist; providing leadership and coaching in the areas of visual design and web communications. The Assistant Director will review and quality control creative development materials to ensure that they are all strategic, production-ready, brand compliant and within standards and specifications of the intended output.
Collaborate with program stakeholders to preserve integrity of academic programs in transition and the AU brand.
Oversee brand compliant campaign delivery, champion AU values and priorities with vendor partners, drive accountability around timelines, risks management, timely communication and overall enrollment performance.
Develop strong relationships with school and college marketing stakeholders as well as third-party affiliate partners and agency vendors.
As a content publishing lead (CPL), establish governance and provide guidance to vendors and direct report staff and other stakeholders on adherence to strategy and brand alignment, while moving the work forward.
Manage one direct report, Digital Marketing Specialist; providing leadership and coaching in the areas of visual design and web communications.
The Assistant Director will review and quality control creative development materials to ensure that they are all strategic, production-ready, brand compliant and within standards and specifications of the intended output.
Supervises one full-time staff member - Digital Marketing Specialist.

American University

American University's historic academic strengths are rooted in social responsibility and our dedication to cultural and intellectual diversity. We're defined by our global outlook, practical idealism and passion for public service.Founded in 1893 and located at the top of Embassy Row in the nation's capital, American University was chartered by Congress in as a national university dedicated to public service. We're home to some of the most prestigious faculty in the world.AccreditationAmerican University is accredited by the Middle States Association of Colleges and Secondary Schools.RecognitionIn 2013 the Princeton Review ranked American University:No. 4 Most Politically Active StudentsNo. 10 Best Career ServicesGreat Rating Honor RollU.S. News & World Report ranked us No. 77 Best National University in the 2013 edition of America's Best Colleges.Users of this page agree to American University's social media guidelines: american.edu/policies

Founded in 1955

Washington, District of Columbia, USA

6.1K employees (369 in marketing)

american.edu