Assistant Director of Marketing

USA (On-site)

Salary Not AvailableManager2+ years expFull time

Posted 4 months ago

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Job Summary

Lead marketing and promotion efforts for LSU Athletics, driving attendance and fan experience across multiple sports and overseeing student internship programs.

  • Oversee marketing initiatives to increase attendance and enhance fan experience for softball and volleyball, plus plan football game-day promotions.
  • Must-have: Bachelor’s degree in Marketing or related field with two years of marketing or sales experience.
  • Standout: Direct oversight of student interns and internship program hiring.

Job Description

Responsibilities

  • Develop and implement marketing initiatives to increase attendance and enhance the fan experience for softball and volleyball; Oversee the student reward program; Assist with the planning, coordination and implementation of all football game day on-field promotions and recognitions.
  • Identify creative and innovative programs that engage fans, resulting in an entertaining atmosphere and that encourages spectator loyalty and support; Enhance and cultivate on-campus relationships, resulting in student, faculty and staff support.
  • Provide direct oversight of student interns. Responsible for the hiring process of the student intern program and scheduling of sport assignments.
  • Advances and supports LSU and Athletics Department initiatives through personal participation in educational and developmental opportunities, as well as participation in the transformational culture consistent with the values of LSU and its Athletics Department; Works collaboratively with the Office of Communications and University Relations and adheres to the standards set therein; Other duties as assigned.

Requirements

  • Bachelor’s Degree in Marketing, Sport Administration or related field with two years of experience related to Marketing or Sales
  • Efficiently operate a personal computer and associated software (Adobe Creative Cloud Suite, Click Effects, Daktronics videoboard equipment, SHOFLO scripting software and Microsoft Office Suite)

Preferred

  • Master’s degree in Sports Administration, Education or other related field; Sales experience.

Benefits

  • Benefits - LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; various leave options; paid holidays; wellness benefits; tuition exemption for qualified positions; training and development opportunities; employee discounts; and more!
Louisiana State University logo

Louisiana State University

4.1 Glassdoor

LSU is the flagship institution of Louisiana and is one of only 30 universities nationwide holding land-grant, sea-grant and space-grant status.Since 1860, LSU has served its region, the nation, and the world through extensive, multipurpose programs encompassing instruction, research, and public service. The university brings in more than $150 million annually in outside research grants and contracts, a significant factor for the Louisiana economy.

Founded in 1968
Baton Rouge, Louisiana, USA
12K employees (637 in marketing)
79% recommend to a friend
77% CEO approval

Traffic Signals

Monthly Visitors
3.7M
Monthly Google Ads Budget
$3.7M
Traffic Source Mix
Search
44.4%
Direct
49.9%
Referral
4.1%
Social
0.5%
Paid
1.1%

Headcount Trend

Current headcount: ~11.7K

Marketing Team

Marketing Team Size
480 (4% of company)
Median Career Experience
17 years
Median Tenure
11 years

Funding

Total Funding
$4.4M
Last Raise
$200K
Grant, 2 years ago

Funding History

  • Aug 2024
    Grant • $200K
  • Mar 2024
    Grant • $476.6K
  • Nov 2023
    Grant • $600K

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