Assistant Director for Marketing and Fan Experience

USA (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 3 months ago

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Job Summary

Drive marketing, game-day experiences, and revenue initiatives for Rice University Athletics.

  • Plan, execute and communicate marketing and gameday activities for Volleyball and Men’s Basketball.
  • Must-have: Bachelor’s degree with 1+ years of related experience.
  • Standout: Cross-functional coordination to maximize attendance and revenue across multiple programs.

Job Description

Responsibilities

  • Plan, execute and communicate marketing (print & digital advertising) and gameday experience (game production, fan engagement) for Volleyball and Men’s Basketball.
  • Oversee the weekly newsletter promoting all home events in efforts of increasing attendance/ticket sales.
  • Enhance student and campus awareness to support all athletic events.
  • Innovate and promote Sammy The Owl Mascot and Spirit programs.
  • Lead new opportunities to increase paid appearances for both programs through outreach and digital marketing efforts.
  • Work with coaches, staffs and external cross-functional teams to clearly communicate planning, execution and expectations of marketing and/or gameday experience activities. This includes digital marketing, public relations, group sales, ticket operations, band, spirit, and facilities.
  • Exercise fiscal responsibility by budgeting for promotional materials and accurately reporting any purchases.
  • They will oversee the implementation and management of marketing strategies to drive attendance, promotion and engagement of athletic events.
  • Assist with the development and execution of strategic initiatives to maximize revenue through ticket sales, fundraising, and premium gameday group experiences.
  • Assists in implementing comprehensive revenue strategies, significantly contributing to the growth and overall success of Rice University Athletics.

Requirements

  • Bachelor’s degree required
  • One or more (1+) years of related experience.
  • A working knowledge of Microsoft Office Suite (e.g. Word, Excel, PowerPoint, and Outlook) is required.
  • Familiarity with and/or knowledge of one or more of the following: Adobe PhotoShop, ShoFlo, Sound Director and Oracle Eloqua.

Preferred

  • A strong understanding of athletics branding, marketing and advertising principles is strongly preferred.
Rice University logo

Rice University

4.3 Glassdoor

Rice is a private, independent university dedicated to the "advancement of letters, science, and art." Rice attracts a diverse group of highly talented students with a range of academic studies that includes humanities, social sciences, natural sciences, engineering, architecture, music, and business management. The school offers students the advantage of forging close relationships with members of the faculty and the option of tailoring graduate and undergraduate studies to their specific interests. The Electrical and Computer Engineering Department provides high quality undergraduate and graduate degree programs, which emphasize fundamental principles that respond to and create technological change.

Founded in 1912
Houston, Texas, USA
7K employees (364 in marketing)
82% recommend to a friend
83% CEO approval

Traffic Signals

Monthly Visitors
2.7M
Monthly Google Ads Budget
$695.2K
Traffic Source Mix
Search
46.5%
Direct
47.1%
Referral
5.2%
Social
0.6%
Paid
0.5%

Headcount Trend

Current headcount: ~7K

Marketing Team

Marketing Team Size
272 (4% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$80.9M
Last Raise
$18M
Grant, 1 years ago

Funding History

  • Sep 2024
    Grant
  • Aug 2024
    Grant • $18M
  • Jul 2023
    Grant

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