Assistant Director - Marketing & Fan Engagement

Urbana, IL (On-site)

$44K/yr – $50K/yrMid Level2+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the fan experience and game presentation for university sports, driving marketing, ticket sales messaging, and revenue plans while coordinating student involvement and external partners.

Fan Engagement & Revenue Playbooks: oversee gameday promotions, student engagement, and sponsor activations
External Marketing Coordination: work with sport staff and partners to maximize attendance and revenue
Digital & Messaging Execution: manage email, automation, mass texting, and app communications for assigned sports

Job Description

Strategic Marketing & Advertising
Serve as day-to-day marketing and fan engagement contact for assigned sports at the University of Illinois
Assist with the advertising and messaging strategy for sales of tickets and attendance growth for assigned sports
Assist with the digital advertising strategy and execution for each sport including email marketing, marketing automation, mass texting, and mobile application for assigned sports
Work with assigned sport staff and external team members to develop comprehensive external plans to maximize revenue generation and attendance
Manage State Farm Center and Huff Hall marquees
Fan Engagement & Student Oversight
Serve as the day-to-day fan engagement manager for assigned sports including but not limited to gameday promotions, script creation and game presentation
Assist with the promotional planning and execution for home events, including giveaways, themed nights, student initiatives, and sponsor activations
Collaborate with student section leaders to increase and maintain high levels of student involvement and attendance for assigned sports

University of Illinois Urbana-Champaign

The University of Illinois Urbana-Champaign is dedicated to building upon its tradition of excellence in education, research, public engagement and economic development. More than 3,000 faculty members discover and create new knowledge. Their work is an economic engine for the state and is recognized with many of the world’s top academic and creative awards. The campus’ outstanding academic programs, extraordinary resources and bountiful opportunities attract top-caliber students. They join research teams, spend semesters abroad, create art in old and new ways and lead and participate in hundreds of student organizations. The Urbana campus has more than 425,000 alumni who are global leaders across the spectrum of human endeavor.

Champaign, Illinois, USA

24K employees (1,030 in marketing)

illinois.edu