Responsibilities

• Ability to manage multiple projects and perform efficiently in a fast-paced environment with fluctuating and competing priorities.
• Ability to represent the MarCom team with and in the absence of the Executive Director.
• Adherence to PVCC brand, style and accessibility guidelines – demonstrated accuracy, attention to detail and a service-oriented approach.
• Contribute to messaging and communications for target audiences of current students, new/prospective students, adult learners, the general community, and program areas across the College.
• Demonstrated planning, organization, and time management skills.
• High-level communication skills (verbal and written) and proficiency and excellence in writing and editing – AP Style.
• Proven ability to effectively manage collaborative, “customer-based” services in an environment with multiple stakeholders.
• Proficiency with computers, document creation software, presentation software, spreadsheets, Office 365 suite – specifically PowerPoint, Excel, WORD, Outlook, Teams. Familiarity with SharePoint, OneDrive and Adobe Suite.
• Understanding of accessibility regulations and ADA Title II/III, Section 504, and WCAG 2.1 Level AA standards, and a willingness to learn how they apply in higher education.
• Use, improve and build processes and tools to help elevate personal and team efficiency and effectiveness.

Requirements

• Experience in marketing, communications, or public relations.
• Demonstrated ability to analyze data from multiple sources to inform strategic decision-making.
• Proven experience applying marketing, public relations, and/or communications strategies within a higher education or similarly complex environment.
• Strong organizational skills with the ability to manage multiple projects and priorities efficiently and simultaneously.
• Professional presence with a commitment to delivering exceptional internal and external customer service.
• Ability to take direction while independently managing and executing projects from concept to completion.
• Experience collaborating effectively as part of a team in a dynamic, multi-functional environment.
• Excellent written communication skills, including the ability to develop content across various platforms and clearly articulate ideas, strategies, and plans.

Preferred

• Knowledge of branding principles and experience maintaining brand consistency across multiple channels.
• Ability to interpret and report on campaign performance metrics, with a focus on continuous improvement and ROI.
• Experience working in marketing within higher education a plus.
• Strong attention to detail and an eye for quality.