Assistant Director of Marketing and Communications

Chapel Hill, NC (On-site)

Salary Not AvailableManagerFull time

Posted 3 months ago

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Job Summary

Drive Carolina Housing marketing and communications to maximize occupancy and student engagement with a strategic, campus-wide approach.

  • Must-have: Lead integrated marketing and communications strategy for housing.
  • Standout: Oversee branding, digital, print, and campus-wide messaging and collaborate across campus.

Job Description

Responsibilities
  • Lead the department's marketing and communications efforts for housing services, facilities, and programs.
  • Develop and implement an integrated, strategic approach to communications and marketing that engages students and families and supports departmental priorities.
  • Maximize participation across housing initiatives with an emphasis on maintaining full occupancy in undergraduate and graduate housing.
  • Increase student staff and residential learning program applications.
  • Support conference services utilization.
  • Promote the value of on-campus living through clear, consistent, and effective messaging.
  • Provide strategic direction and oversight for Carolina Housing communications and marketing initiatives and lead the marketing team.
  • Oversee departmental websites, social media platforms, print and digital publications, and campuswide messaging.
  • Develop communications strategies for complex and highly visible projects.
  • Oversee department branding and design within housing facilities and office spaces.
UNC Finance and Operations logo

UNC Finance and Operations

From parking to dining, from housekeeping and groundskeeping to steam and power, from university cashier to payroll — and much more — Finance and Operations manages the business of the University. We serve the campus community, and we make Carolina go.

Chapel Hill, North Carolina, USA
5 employees (1 in marketing)

Traffic Signals

Monthly Visitors
8M
Monthly Google Ads Budget
$1.3M
Traffic Source Mix
Search
43%
Direct
48.4%
Referral
7.1%
Social
0.7%
Paid
0.7%

Headcount Trend

Current headcount: ~7

Marketing Team

Marketing Team Size
1 (20% of company)