Assistant Director, Marketing & Communications, Online Graduate Programs at Santa Clara University | Santa Clara, CA

Assistant Director, Marketing & Communications, Online Graduate Programs

Santa Clara, CA (Unknown)

Salary Not AvailableSenior Level3+ years expFull time

Posted 3 months ago

Job Summary

Internal Communications and editorial calendar ownership combine with external content production to drive student recruitment and program visibility.

Own internal comms cadence, cross-team coordination, and channel reporting to keep graduate programs aligned.
Manage external content, vendor relationships, and ROI tracking for online programs and events.
Lead web content strategy and social publishing across graduate online offerings with admissions and marketing partners.

Job Description

Produce, write, proof, edit and facilitate internal communications for Santa Clara Online: emails, meetings, and project management between Santa Clara Online team and graduate school representatives; ensure clear and consistent internal communication; oversee master editorial calendar; collaborate with University Marketing & Communications; track and report effectiveness of communications across channels.
Produce, write, proof, edit and publish long-form content for external channels (press releases, blog posts); oversee relationships with marketing vendors or cross-campus partners; manage event reminder emails for online programs; production and distribution of Vice Provost of Graduate Program materials.
Develop and publish content on web pages, social media platforms; identify visuals; ensure latest social platforms are used; assist in overseeing school-specific social platforms; assist staff with updating websites.
Be knowledgeable about graduate online programs; collaborate with admissions to streamline processes.
Develop, implement and maintain web pages and websites using HTML, T4, WordPress; drive web usability; create social assets; monitor campaigns; design and lead marketing strategy for online programs; facilitate web creation and user experience for sites and landing pages; work with program directors on marketing plans; document and promote successes; develop targeted email campaigns; monitor and report campaign performance; assist with budgets; market emerging online programs; align with recruitment objectives; provide ROI data for external relationships.
Execute day-to-day student recruitment activities: outreach, prospect and lead generation; represent Santa Clara Online at events; increase visibility through outreach programs; oversee recruiting events; manage lead nurturing journeys through email, text and phone; collaborate with recruitment partners and CRM systems to optimize leads.

Bachelor's degree required in marketing, communications, or related field
3 years of work experience

CRM systems such as Slate
Graphic Design (Adobe Photoshop, Canva)
Website development/design (T4, WordPress, HTML Email campaigns)
Social Media strategies and communication software
Digital Advertising Strategies (Paid social advertising, SEO/SEM/SERP)
Project Management
Learning and Content Management Systems

Santa Clara University

Founded in 1851, Santa Clara University sits in the heart of Silicon Valley—the world’s most innovative and entrepreneurial region. The University’s stunningly landscaped 106-acre campus is home to the historic Mission Santa Clara de Asís. Ranked among the top 15 percent of national universities by U.S. News & World Report, SCU has among the best four-year graduation rates in the nation and is rated by PayScale in the top 1 percent of universities with the highest-paid graduates. SCU has produced elite levels of Fulbright Scholars as well as four Rhodes Scholars. With undergraduate programs in arts and sciences, business, and engineering, and graduate programs in six disciplines, the curriculum blends high-tech innovation with social consciousness grounded in the tradition of Jesuit, Catholic education.

Santa Clara, California, USA

4.9K employees (341 in marketing)

scu.edu