Responsibilities - Serve on a task force to develop and refine the engagement map for prospective students and their influencers in pursuit of either a traditional undergraduate, professional, or graduate degree. - Develop and write email and SMS/text messaging campaigns for prospective students and their families throughout the recruitment funnel. - Create persuasive copy that supports key enrollment milestones, including inquiry, application, admission, deposit, and orientation. - Collaborate with the Admissions teams to align messaging with recruitment strategies and enrollment goals. - Produce engaging content across multiple channels highlighting current student experiences, campus life, academics, and outcomes. - Write feature stories, profiles, and short narratives about students, faculty, and programs with a focus on prospective undergraduate audiences. - Translate complex academic and institutional information into clear, engaging, student-centered messaging. - Develop targeted content for parents of prospective students, helping them understand the value, outcomes, and support systems of the university. - Create communications for parents of current students that reinforce student success initiatives, campus resources, and retention messaging. - Ensure messaging addresses common parent concerns such as academic support, career outcomes, faith formation (if applicable), and campus safety. - Manage the university’s primary social media channels with a focus on prospective student engagement and enrollment growth. - Develop social media content calendars aligned with recruitment cycles and admissions campaigns. - Monitor social media engagement, trends, and performance analytics to refine strategy. - Identify and tell compelling student stories through short-form video content designed for high engagement on platforms such as Instagram, TikTok, and YouTube Shorts. - Collaborate with photographers, videographers, and student content creators to produce authentic, student-centered storytelling. - Capture moments of campus life that resonate with traditional undergraduate audiences. - Track performance of digital content including email open rates, click-through rates, social engagement, and video performance. - Use data insights to refine messaging strategies and improve recruitment outcomes. - Stay informed on emerging trends in Gen Z communication, digital storytelling, and higher-education marketing. Requirements - Bachelor’s degree in marketing, communications, journalism, public relations, or related field. - 5-7 years of experience in digital marketing, content marketing, or communications. - Demonstrated strength in copywriting for digital platforms, especially email and social media. - Experience managing social media channels, developing audience-centered content and growing audience engagement. - Strong storytelling ability and editorial judgment. - Excellent written communication skills with attention to tone, clarity, and brand voice. - Ability to manage multiple projects and deadlines in a collaborative environment. Nice_to_have - Experience in higher education marketing, enrollment marketing, or youth-focused communication. - Familiarity with CRM platforms and marketing automation tools used in enrollment communications. - Experience producing or scripting short-form video content. - Understanding of digital engagement trends among prospective college students and their families. Benefits Compensation How_to_apply - Application: Upload the following required documents. - Resume - Cover Letter - Statement of Faith - Transcript copies - Questions regarding the application process may be directed to Abigail Harris, HR Generalist, at hr@mnu.edu. About_company - The Assistant Director of Marketing Communications plays a vital role in advancing the university’s strategic priorities related to enrollment growth, alumni engagement, and brand awareness. This position works closely with the V.P. for Enrollment & Marketing Communications to develop compelling, mission-aligned content that connects with prospective students, current families, and alumni, while reinforcing the distinct value of the university experience. - Leveraging strategic storytelling, digital engagement, and creative production—including short-form and viral video content—the Assistant Director translates the university’s mission, student outcomes, and academic offerings into relevant, high-impact messaging that resonates with today’s audiences. Other - The University is located in Olathe, Kansas, a suburb of the Kansas City metropolitan area.