Responsibilities

• Lead Marketing Strategy and Audience Development
• Develop and execute comprehensive marketing strategies aligned with the School of Theatre's strategic plan and University priorities.
• Create annual marketing plans for Penn State Centre Stage productions, recruitment initiatives, and special events .
• Analyze market trends, audience data, and campaign performance to inform strategic decision-making and improve marketing effectiveness.
• Develop innovative initiatives that strengthen audience growth, increase participation, and expand community engagement .
• Manage Communications and Brand Strategy
• Curate and maintain a consistent visual identity and messaging strategy for the School of Theatre and Penn State Centre Stage.
• Lead the creation, writing, editing, and production of marketing and communications materials, including production campaigns, playbills, brochures, newsletters, advertising, press releases, promotional materials, and multimedia content.
• Publish and edit The Callboard , the School of Theatre's alumni newsletter.
• Coordinate internal and external communications that advance the visibility and reputation of the School .

Requirements

• Demonstrated experience in marketing, communications, or public relations.
• Effective written, editing, and verbal communication skills.
• Experience developing integrated marketing campaigns across print, digital, and social media.
• Experience with social media management, content creation, photography, and videography.
• Effective project management and organizational skills with the ability to manage multiple priorities and deadlines.
• Experience with website content management systems and digital marketing platforms.
• Proficiency with Adobe Creative Suite or comparable design software.
• Outstanding analytical skills and experience evaluating marketing effectiveness through data and reporting.
• Bachelor's Degree
• 3+ years of relevant experience; or an equivalent combination of education and experience accepted

Preferred

• Experience in higher education, performing arts, nonprofit arts organizations, or cultural institutions.
• Experience with audience development and performing arts marketing.
• Experience writing grants or supporting fundraising initiatives.
• Familiarity with email marketing platforms and marketing analytics.
• Experience planning public events and donor engagement activities.

Benefits

• Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children.