Assistant Director, Marketing and Communications, University Career Center

Charlottesville, VA (On-site)

$65K/yr – $72K/yrMid Level3+ years expFull time

Posted 4 hrs ago

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Job Summary

Own and execute comprehensive student-centered marketing programs that drive recruitment, engagement, and employer partnerships across email, web, social, events, and content production.

Lead planning and channel strategy aligned to center goals
Develop campaigns, content, and measurement plans
Coordinate cross-functional collaboration with campus partners

Job Description

Responsibilities

Collaborate to develop the annual marketing plan and channel strategy aligned to center goals (advising utilization, event attendance, employer engagement, outcomes storytelling).
Create campaign roadmaps that include audiences, value propositions, key messages, offers, and call-to-actions (CTAs), and measurement plans.
Maintain an editorial calendar integrated with academic cycles and recruiting timelines.
Produce and edit student-centered content (email, web, social, SMS, video, print) that turns services into clear benefits.
Write copy for campaigns, landing pages, slide decks, and employer spotlights; ensure accessibility and inclusive language.
Manage creative assets (photos and videos), templates, and brand guides.
Oversee day-to-day execution for email, social, web/CMS, and digital signage; publish, schedule, and monitor.
Build segmented email journeys (first-years, liberal arts, pre-health/pre-law, international students, graduate students).
Coordinate paid/boosted posts and retargeting with campus partners when appropriate.
Drive recruitment for career fairs, info sessions, treks, workshops, and coaching initiatives; develop toolkits for staff/faculty partners and student organizations.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, Design, or related field (or equivalent experience).
3+ years of professional marketing/communications experience, ideally in higher education, nonprofit, or mission-driven organization.
Demonstrated skill in campaign planning, copywriting, and content production across email, web, and social.
Proficiency with common tools: email/marketing automation (e.g., Salesforce Marketing Cloud, Slate, Mailchimp), CMS (e.g., Drupal/WordPress/uConnect), social schedulers, Adobe Creative Cloud/Canva, and basic analytics (Google Analytics, Data Studio/Looker Studio).
Strong project management; comfortable juggling multiple deadlines in a fast, cyclical environment.
Commitment to equity-minded and accessible communications (plain language, alt text, captions, inclusive imagery).

Preferred

Experience in marketing career services or student success programs.
Familiarity with Handshake, event platforms, and basic HTML/CSS for email.
Proficiency with leveraging social media platforms for marketing and communication (IG, Facebook…)
Ability to craft short-form video (shooting, editing, subtitles) for Reels/TikTok/YouTube Shorts.
Experience with A/B testing and building dashboards (Tableau/Power BI/Looker Studio).
Supervisory experience with student employees or interns.

University of Virginia

The University of Virginia was founded in 1819 as the model for modern universities that has since been emulated all over the world. After 200 years, this iconic institution of higher learning endures because it is fully immersed in meeting the greatest challenges of our time, day in and day out. It’s how we fulfill our animating purpose – to serve. UVA is Virginia’s flagship institution of higher learning, perennially ranked as one of the best public universities in the nation. Having the best public college financial aid package and the highest graduation rate in the nation, UVA offers a life-changing return on investment for students from all backgrounds. We promote access so a meritocracy of talent can participate in shaping our society. The revolutionary vision of an Academical Village has evolved to 12 Schools, each providing leadership in its field and attracting world-class talent. The University is the largest employer in the region and is a catalyst for growth across the Commonwealth, generating an annual economic impact of $5.9 billion. Ultimately, we prepare students to be citizen-leaders who themselves are guided by empathy, integrity, and truth. We believe that doing what you do best, for the benefit of others, is where greatness comes from. Which is why, at the University of Virginia, we strive to be great and good in all we do. #GreatandGood #UVA

Charlottesville, Virginia, USA

16K employees (799 in marketing)

virginia.edu