Responsibilities

• Strategize, create, develop, implement, and manage extensive, targeted recruitment and retention campaigns that align with the college’s strategic enrollment goals.
• Act as the point person for Enrollment Services in managing and coordinating weekly recruitment, retention and completion campaigns, including scheduling, marketing and messaging strategy, implementation and outcomes tracking that aligns with the college’s strategic enrollment goals.
• Partner with Admissions and Enrollment Services on recruitment efforts and campaigns.
• Develop internal and external recruitment and retention advertising strategies and coordinate media buying with a focus on ROI analysis and increased student engagement.
• Lead creative development of advertising concepts and creative assets for multi-media projects, including traditional media channels (TV, radio, print, billboards) and new media platforms.
• Work with graphic designer in the development of visuals for advertising campaigns.
• Write marketing copy for both print and digital advertising.
• Lead on-time delivery of all creative assets to media buying partner.
• Lead creative direction on all video and photography shoots to ensure alignment with the college’s brand and visual standards as well as project concept and goals.
• Manage integrated marketing campaigns that positively increase the college’s brand and align with the college’s strategic plan. This includes creating targeted messages for internal and external stakeholders and utilizes communications tools such as segmented email marketing, social media, advertising, text messaging, the college’s website and use of on-campus digital channels.

Requirements

• Bachelor’s degree.
• Five to seven years of full-time employment in marketing or communications.
• Demonstrated experience in effective electronic communications; including the design and development of print and electronic marketing campaigns that include the use of leading edge technologies.
• Demonstrated experience in the creative development of advertising concepts; corporate identify/brand design and marketing management
• Demonstrated paid media-buying and social media experience
• Demonstrated outstanding research, writing, editorial, and listening skills
• Demonstrated effective communications skills including the ability to convey complex subject matter clearly and accurately
• Demonstrated successful project management and superior organizational skills
• Demonstrated ability to balance multiple priorities in a deadline-oriented environment
• All requirements are subject to possible modification to reasonably accommodate individuals with disabilities.