Assistant Director of Lead Performance & Growth at Columbia Southern University | Orange Beach, AL

Assistant Director of Lead Performance & Growth

Orange Beach, AL (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 4 months ago

Job Summary

Drive end-to-end lead funnel optimization in admissions using the CRM and analytics to improve speed-to-lead, routing, and yield.

Own end-to-end lead funnel performance in the CRM and integrated systems.
Requires 3–5 years in higher education, sales, or marketing with 3+ years of supervisory experience.
Partner with Marketing and analytics to translate data into optimization initiatives and forecast-driven improvements.

Job Description

Responsibilities

Owns lead funnel performance within the CRM and integrated systems, including speed-to-lead, conversion optimization, segmentation, routing logic, and yield improvement.
Leads laddering strategy and governance in partnership with cross-functional departments to ensure consistent pipeline flow, prioritization logic, automation integrity, and student progression efficiency.
Serves as the primary operational partner to the Marketing department for lead quality optimization, campaign performance, attribution, and ROI analysis.
Partners with the HubSpot Administrator to ensure effective utilization, data integrity, scalability, and continuous improvement across the CRM and integrated systems.
Translates analytics and forecasting insights into actionable optimization initiatives, experimentation, and continuous performance improvement.
Establishes KPI governance, dashboards, and reporting cadences to monitor funnel health, pipeline velocity, and conversion performance.
Leads cross-functional initiatives supporting automation maturity, AI enablement, and digital transformation across the admissions ecosystem.
Develops leadership bench strength within lead performance and laddering teams through coaching, succession planning, and capability development.

Requirements

Bachelor’s degree preferred.
Three (3) to five (5) years’ experience in areas such as higher education, sales, marketing, call center, or related field.
A minimum of three (3) years of supervisory experience, including hiring, evaluation, supervision, motivation, and training of professional staff required.

Columbia Southern University

At Columbia Southern University, we truly believe in offering students flexible, affordable online degree programs with exceptional service. By giving our students the tools they need to succeed, we provide them with an opportunity to take charge of their education in a way that no other university offers.

Founded in 1993

Orange Beach, Alabama, USA

1.1K employees (50 in marketing)

www.columbiasouthern.edu