Own the enrollment content engine from concept to multi-channel execution, aligning with division messaging, and driving engagement across email, SMS, print, web, and advertising while guiding a direct report; you will serve as the primary writer and editor for enrollment marketing initiatives.

• Producing, writing, and overseeing the development of brand-aligned, enrollment-focused content across channels
• Ensuring alignment with division-wide messaging frameworks and enrollment marketing priorities
• Independently manages complex, multi-channel content projects from concept through execution
• Maintain attention to detail and deadlines while managing multiple priorities
• Collaborates with colleagues across Strategic Marketing and Communications, as well as campus partners, to develop and refine high-impact content across the enrollment funnel
• Incorporate audience and performance insights to improve content effectiveness and engagement
• Serves as the primary content writer and editor for enrollment marketing initiatives, producing high-quality content across email, SMS, print, web, and advertising across the enrollment funnel
• Supervises the Enrollment Content Specialist, including overseeing performance, managing workflow, providing guidance and support, identifying development needs, and issuing feedback
• Performs other job-related duties as assigned

• Bachelor’s degree
• At least 3 years of directly related content development, writing, editing, and/or content strategy experience in a complex marketing environment
• Prior supervisory experience, including performance management and oversight of at least one direct report
• An equivalent combination of education and experience may be considered

• Experience working in higher education enrollment marketing at undergraduate and graduate levels, or in a similarly complex deadline-oriented environment
• Prior experience using Slate a plus
• Experience working collaboratively with multiple clients or stakeholders to define content needs and incorporate feedback
• Experience planning and creating content for multi-stage lead generation and engagement strategies
• Deep understanding of undergraduate and graduate enrollment audiences, including differences in decision-making processes, messaging strategies, and channel effectiveness
• Strong understanding of enrollment marketing content development and execution, particularly email and SMS within CRM-driven environments, and how advertising, print, and web content support the enrollment cycle

• A hybrid work schedule
• Full medical, dental, vision coverage
• Paid time off
• 12 Paid Holidays
• Tuition remission - eligible employees and their dependents can obtain a degree TUITION FREE
• A generous retirement plan and so much more!