Responsibilities

• Analyze donor engagement metrics, fundraising campaign performance, and communication effectiveness to identify opportunities for growth and optimization.
• Translate campaign and engagement data into actionable recommendations supporting donor acquisition, retention, reactivation, and upgrade strategies.
• Develop and execute direct response fundraising communications in partnership with Advancement Marketing across email, social media, web, print, and emerging channels.
• Lead communications strategies supporting giving days, crowdfunding efforts, and targeted fundraising initiatives.
• Develop audience segmentation strategies and donor journeys that strengthen participation and philanthropic engagement.
• Collaborate with Donor Engagement, Alumni Engagement, and Major Gifts teams to align messaging with fundraising priorities and donor engagement goals.
• Support planning, development, and execution of integrated fundraising campaigns across multiple channels.
• Conduct message testing and evaluate audience performance to improve fundraising outcomes and communication effectiveness.
• Review fundraising communications to ensure consistency in messaging, tone, accuracy, and alignment with advancement priorities.
• Assist with communications planning supporting giving days, annual campaigns, and other fundraising priorities.