Responsibilities

• Lead recruitment engagement strategies across digital platforms and online communities.
• Develop and execute digital recruitment campaigns supporting graduate, online, and hybrid offerings.
• Manage prospective student engagement initiatives across social media and digital communication platforms.
• Support audience growth and lead generation initiatives targeting diverse student populations and learning communities.
• Manage day-to-day execution of paid digital advertising campaigns, including creative approval, performance monitoring, and budget pacing, in coordination with the CEMO.
• Collaborate with faculty, students, alumnx, and staff to develop recruitment-focused storytelling initiatives.
• Support creation and distribution of short-form video, livestream content, webinars, digital campaigns, and online engagement materials.
• Coordinate audience engagement content across multiple digital channels.
• Serve as the primary point of execution for institutional content marketing, social media, and email marketing, briefing and coordinating external creative/design vendors when in-house production capacity is insufficient (e.g., photography, video editing, graphic design).
• Own all Inquiry-to-Applicant messaging

Requirements

• Bachelor's degree or comparable professional experience.
• Experience in digital communications, recruitment, marketing, higher education, media, or related fields.
• Strong social media, digital engagement, and storytelling skills.
• Excellent written, verbal, and organizational skills.
• Ability to work collaboratively across departments and teams.

Preferred

• Experience with CRM systems and digital communication platforms preferred.
• Interest in arts education and creative communities preferred.