Assistant Director, Digital Media

Responsibilities

• The Assistant Director of Digital Media serves as a key leader within the Ohio State Athletics Marketing unit, helping provide strategic oversight for the department’s digital presence across official Athletics social media channels, YouTube, and emerging media.
• Reporting to the Director, Digital this role shapes the department’s digital vision and ensures consistent, engaging representation of the Ohio State brand across all platforms.
• The Assistant Director leads the planning and execution of digital content strategies that support fan engagement, brand storytelling, and revenue-generation objectives.
• Responsibilities include directing social media strategy and guiding the development of emerging digital platforms.
• The position ensures alignment between digital initiatives and broader marketing goals through close collaboration with the Creative Content, Marketing, Digital Marketing and Communications teams.
• The Assistant Director will analyze digital analytics, user behavior, and performance metrics to inform content planning and platform optimization.
• Provides training and best-practice guidance to communications, marketing, and creative staff to maintain a consistent voice, brand identity, and effective storytelling across all digital channels.
• Additionally, the Assistant Director oversees the Athletics Digital Media student intern program, offering mentorship and hands-on learning experiences that support daily content needs and departmental priorities.
• The Assistant Director is expected to demonstrate innovation, strategic thinking, and a data-informed approach to continually enhance the department’s digital footprint.

Requirements

• Bachelor's degree or equivalent experience.
• 2 years of relevant experience required.
• 2-4 years of relevant experience preferred.
• Two to four years of progressive full-time experience in digital media, social media strategy, content planning, audience engagement, or a related area.
• Demonstrated experience developing and executing digital content strategies across multiple social platforms, along with strong written and verbal communication, organizational, and analytical skills.
• Proven ability to manage multiple projects in a fast-paced environment and collaborate effectively with creative, communications, and marketing teams.
• Availability and willingness to work nights, weekends, and holidays as needed in support of athletics events and departmental priorities.

Preferred

• Master’s degree in a related field.
• Experience working in collegiate athletics, higher education, sports, entertainment, or another fast-paced fan-facing environment.
• Familiarity with social media analytics platforms, content management tools, short-form video workflows, and emerging digital platforms.
• Experience overseeing student staff, interns, or part-time contributors.