Responsibilities

• Develop and lead UW Medicine’s enterprise online reputation management strategy across provider, hospital, and clinic location listings and profiles.
• Create scalable strategies and campaigns that encourage positive patient reviews and engagement while aligning with organizational policies.
• Establish governance and workflows for data intake, profile creation, claiming, optimization, duplicate suppression, exception management, escalation, lifecycle management, and routine quality assurance.
• Oversee profile health and data-feed quality across Yext and downstream platforms; partner with internal teams and vendors to resolve sensitive reputation concerns, mapping issues, synchronization errors, policy violations, and other escalated risks.
• Develop strategies to improve local search visibility and profile performance across search engines, maps, and healthcare directories.
• Ensure team members utilize and implement SEO/GEO best practices, profile enhancements, and platform-specific features.
• Stay current on platform updates, emerging trends, algorithm changes, and evolving best practices related to local search, digital discoverability, and online reputation management.
• Evaluate and implement new tools, technologies, and platform capabilities that improve operational efficiency, visibility, engagement, or reporting.
• Develop dashboards and reporting frameworks measuring data feed quality, profile health and completeness, review trends, local search visibility, engagement, and conversion-related actions.
• Analyze performance data and customer sentiment trends to identify actionable insights and opportunities for improvement.

Requirements

• Bachelor’s degree in marketing, communications, business, healthcare administration, or a related field.
• Five years of experience managing business listings, local search optimization, online reputation management, digital operations, or related digital marketing programs.

Preferred

• Experience managing Google Business Profiles at enterprise scale.
• Experience working within academic healthcare systems or complex multi-site healthcare organizations.
• Familiarity with provider directory ecosystems, provider-location relationships, and healthcare access workflows.
• Experience leading vendor relationships and platform implementations.
• Experience working with healthcare provider data, location data, patient experience initiatives, or regulated customer feedback environments.

Benefits

• Benefits: For information about benefits for this position, visit https://www.washington.edu/jobs/benefits-for-uw-staff/