Responsibilities

• Content Marketing for UIC Online Programs
• Manage and build overall content marketing strategy to generate leads and drive enrollment to hit annual enrollment goals.
• Copywriter and content creator for BHIS, MEng, MESA, MPA, UIC Online, and all future programs and partnerships.
• Create engaging and original blog posts, emails, and social media posts targeted to your audience based on current trends.
• Manage social media graphics, monthly calendar, and distribution of assets to Colleges or posting online.
• Ownership of SEMRush
• Audience research for each degree program UIC Online markets.
• Use SEMRush to find out what questions our audience is asking and develop content to answer those questions.
• Responsible for keeping project management system with editorial calendar up-to-date with projects, status, and deadlines.
• Prepare annual plan presentations recapping past years' initiatives and outline strategy to hit annual enrollment goals for next year.

Requirements

• Bachelor’s degree in marketing, business administration, communications, public relations, or a closely related field.
• One (1) year (12 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area.
• Demonstrated knowledge in SEO and blog copywriting for various industries/topics.
• Demonstrated knowledge with the ability to pull analytics reports, interpret data, and make recommendations based on the data.
• Note: Master’s Degree in an area consistent with the duties of the position may be substituted for one (1) year (12 months) of work experience.

Preferred

• Strong project management skills
• Ability to pull analytics reports, interpret data, and make recommendations based on the data.
• Critical thinker and problem-solving skills.
• Able to translate strategy to action. Team player. Good time-management skills.
• Ability to meet deadlines.
• Great interpersonal and communication skills.
• Knowing when to ask for help.

Benefits

• This includes Health, Dental, Vision, Life Insurance, a Retirement Plan, Paid time Off, and Tuition waivers for employees and dependents.