Responsibilities

• Campaign Strategy & Execution: Lead the development and implementation of multi-channel marketing strategies to promote global programs and boost student participation.
• Content Development: Drive the editorial calendar and create high-quality collateral across digital and print mediums, including newsletters, social media, web content, and digital signage.
• Brand Identity & Outreach Liaison: Act as the main point of contact for communications between program teams and the University's central marketing and communications offices. Maintain alignment with established branding protocols, ensuring that all UGE marketing collateral consistently represents the official identity.
• Performance Tracking: Maintain campaign analytics, generate regular progress reports, and continuously optimize marketing efforts based on data-driven insights.
• Event Logistics: Develop and maintain annual events calendar. Coordinate logistics for internal and external UGE events (e.g., study abroad fairs, info sessions, orientation workshops) in collaboration with internal teams and vendors.
• Event Promotion: Build and execute targeted promotional campaigns to drive attendance, leveraging email, social media, and university event calendars.
• Central Events Coordination: Ensure UGE events are communicated to internal and external stakeholders. Serve as the central point of contact and coordinator for external events that require staff input, engagement, and/or participation.
• Systems Management: Assist in the administration, customization, and maintenance of key higher education technical applications, specifically Terra Dotta, Salesforce Advisor Link, and ARC/FDS.
• Reporting & Dashboards: Design and maintain routine reports and interactive dashboards to support departmental decision-making, trend analysis, and leadership reporting.
• Program Evaluation: Develop and deploy survey instruments and program evaluations; collate, analyze, and distribute findings to drive continuous program improvement.

Requirements

• Bachelor’s degree and/or equivalent related experience required.
• 2–4 years of relevant experience in marketing, communications, or higher education operations.
• Demonstrated experience with higher education technology platforms (e.g., Terra Dotta, VIA TRM, Salesforce, or similar CRM/study abroad software).
• Strong data management skills, including proficiency in Excel and experience building reports/dashboards.
• Excellent written and verbal communication skills with a keen eye for detail.

Preferred

• Experience studying, living, or working abroad, or a background in international higher education.
• Familiarity with Columbia University central systems (ARC/FDS) or academic workflows.
• Experience with data visualization applications, business intelligence and analytics Software such as Tableau.