VALLEJO CITY UNIFIED SCHOOL DISTRICT

Human Resources

665 Walnut Avenue, Vallejo, CA 94592

JOB DESCRIPTION

ASSISTANT DIRECTOR OF COMMUNICATIONS & DIGITAL STRATEGY

Title: Communications & Community Engagement Coordinator Reports To: Assistant Director of Communications

Department: Communications (AAA) Work Year: 241 Days per Year

Classification: Classified Management Salary: See Management Salary Schedule

Date Approved: August 2026

DESCRIPTION OF POSITION

Under the direction of the Chief Communications and Community Engagement Officer, the employee in this position assists in developing, implementing, and evaluating the district's strategic communications, public relations, and community engagement plan. An employee in this classification receives limited supervision within a general framework of District goals, Board policy, and established communications standards, and exercises independent judgment in media relations, crisis communications, and digital content strategy. This job class requires skill in strategic communications planning, media relations, public speaking, digital/social media management, staff supervision, and crisis response, along with the ability to represent the district professionally to the public, media, and community stakeholders.

REPRESENTATIVE DUTIES:

• Assist in developing, implementing, and evaluating the District's strategic communications, marketing, and community engagement plan in alignment with the

District's Strategic Pillars and LCAP goals. E

• Lead the district's digital communications strategy, including websites, social media, email communications and emerging platforms. E
• Supervise, train, and evaluate the Coordinator of Communications and other assigned communications staff or interns. E
• Oversee the District's digital communications presence, including website content strategy, social media accounts, and mass notification/emergency

communication systems. E

• Draft, edit, and review press releases, talking points, Board communications, speeches, and executive correspondence. E
• Ensure consistency of District branding, visual identity, and messaging across schools, departments, and publications. E
• Build and maintain effective working relationships with local media, community organizations, business partners, and government agencies. E
• Support the Superintendent and Board of Education with communications materials for public meetings, presentations, and community forums. E
• Coordinate District-wide communications related to LCAP community engagement, bond/facilities updates, and other public information campaigns, ensuring

factual, non-advocacy content consistent with applicable law. E

• Oversee production of District publications, newsletters, and the annual report; manage relationships with photography, videography, and printing. E
• Provide training and guidance to site and department staff on communications best practices, social media policy, and brand standards. E
• Monitor and analyze communications metrics (website, social media, email/text engagement) and prepare regular reports to inform strategy. E
• Assist in developing and managing the communications office budget. E
• Ensure digital content complies with accessibility standards (WCAG/Section 508) and applicable language-access requirements for multilingual

communications. E

• Perform other job-related duties as assigned. E

EDUCATION AND CREDENTIALS:

Generally, any combination of education and experience that could likely provide the required knowledge and abilities would be qualifying. A typical method of demonstrating these requirements would be:

• A Bachelor's degree from an accredited college or university in communications, journalism, public relations, marketing, or a related field.
• A Master's degree in a related field is preferred.
• Five years of progressively responsible experience in communications, public relations, journalism, or marketing, including at least two years in a lead,

supervisory, or management capacity.

• Experience in a K-12 public school district, public agency, or other public-facing organization is preferred.
• Additional years of directly related experience may be substituted for the educational requirement on a year-for-year basis. There will be no substitution for the required supervisory/lead experience.

KNOWLEDGE, SKILLS AND ABILITIES:

KNOWLEDGE OF:

• Principles and practices of strategic communications, public relations, and community engagement.
• Media relations, crisis communications, and issues-management protocols.
• Digital communications platforms, including content management systems, social media management tools, and mass notification systems.
• AP style and effective writing and editing for varied audiences.
• California Public Records Act, Brown Act, and other laws governing public agency communications and transparency.
• Branding, graphic design principles, and accessibility standards (WCAG/Section 508).
• Budget development and vendor/contract management.
• Supervisory and personnel management practices.

ABILITY TO:

• Exercise sound judgment and maintain composure under pressure and tight deadlines, including during emergencies.
• Write and edit clearly, persuasively, and accurately for varied audiences and platforms.
• Maintain discretion and confidentiality regarding sensitive District matters.
• Supervise, train, and evaluate assigned staff.
• Build and maintain effective relationships with media, community members, staff, and District leadership.
• Manage multiple concurrent projects and shifting priorities in a fast-paced environment.
• Analyze communications data and adjust strategy accordingly.
• Represent the District professionally and diplomatically to the public.

LICENSES:

Valid California driver's license with a driving record which meets the insurance requirements of the Vallejo City Unified School District.

WORKING CONDITIONS: Environment: Office

Office and school environments; frequent travel between District sites; occasional evening and weekend work for Board meetings, community events, and emergency response.

PHYSICAL REQUIREMENTS:

Frequency Key: None (1); Occasional - up to 25% of shift (2); Intermittently - up to 50% of shift (3); Frequently - up to 75% of shift (4).

Bend 2

Lift/carry 0-10 lbs 2

Twist 2

Lift/carry 11-25 lbs 2

Squat 2

Lift/carry 26-40 lbs 1

Kneel 2

Lift/carry 41-100 lbs 1

Climb 1

Stand 3

Reach above shoulder 2

Walk 3

Grip/Grasp 4

Sit 4

Extend/Flex Neck 3

Drive 1

Use Right Hand 4

Perform Repetitive Hand Motions 3

Use Left Hand 4

Keyboarding/Mouse Work 4

Ability to See 4

Ability to Hear 4

THE VALLEJO CITY UNIFIED SCHOOL DISTRICT IS AN EQUAL OPPORTUNITY EMPLOYER and in compliance with federal and state laws, does not discriminate in any employment practice on the basis of age, ancestry, color, marital status, medical condition, national origin, political or union affiliation, physical or mental disability, race, religion, sexual orientation or sex. The District is compliant with ADA requirements.