Responsibilities

• Lead a team of marketers within the larger department that specializes in digital marketing capabilities
• Develop a consistent and regular rhythm for employee development, engagement, and performance planning
• Prioritize building relationships across the entire institution to gain trust, collaboration, and valuable feedback for department initiatives
• In partnership with department leadership, create a comprehensive digital advertising, SEO/AEO/GEO, and website strategy that compliments and reinforces all other marketing tactics
• Act as the primary administrator for digital advertising, while also leveraging the expertise of the department resources for creative and tactical support
• Act as the primary day-to-day leader for institutional website properties and drive cross-functional execution on a multi-year enhancement roadmap
• Actively participate in strategic planning for institutional objectives and translate large ideas into tactical plans for the team
• Increase the reach, engagement, and conversions that take place on all website properties
• Identify the data driven impact digital advertising has on the recruitment funnel
• Beat industry and competitive benchmarks for social media engagement, email engagement, and additional digital communication channels

Requirements

• Bachelor’s degree in marketing, digital marketing, or related area of study.
• Three (3) to five (5) years of digital marketing experience, including website and digital advertising management

Preferred

• MBA or advanced degree with a specialization in marketing preferred.