Assistant Director of Annual Fund and Advancement Communications

Responsibilities

• Create tailored direct mail, email, and text appeal content for segmented Annual Fund audiences
• Lead strategy and execution of Evergreen (monthly) Society donor renewal efforts
• Help oversee Phonathon fundraising activities to support Annual Fund goals
• Oversee the implementation of multi-touch pledge fulfillment efforts throughout the year
• Prepare recipient data for direct mail appeals and review performance data to inform future strategy and storytelling
• Create content for Annual Fund stewardship pieces, including but not limited to the flagship end-of-fiscal-year stewardship piece, leadership acknowledgment letter templates, Evergreen Society print and digital pieces, videos, and web pages
• Co-lead the student stewardship program, including recruitment, training, script development, and performance evaluation
• Lead student engagement efforts to generate content and artwork for fundraising and stewardship initiatives
• Personally solicit 20-25 annual giving prospects per week throughout the year through a variety of channels based on review of the gift table and the number of individuals who are appropriate for direct solicitation
• Document information in the database to ensure proper recording and tracking of results

Requirements

• 3 years of experience working in development, communications, or a related field
• Experience in personally soliciting gifts
• Experience supervising staff, students, or volunteers
• Proven track record of closely tracking and interpreting data
• Conversant in relevant and contemporary technologies and how they can be used in support of solicitation programs and to measure and manage results
• Ability to guide a successful broad-based messaging platform with a mix of print and digital electronic in support of an annual giving program

Preferred

• Thorough knowledge of the principles and practices of development and fundraising with a detailed understanding of annual giving programs, such as direct mail, phonathon, and personal solicitation programs
• Experience in personally soliciting gifts
• Experience supervising staff, students, or volunteers
• Proven track record of closely tracking and interpreting data
• Conversant in relevant and contemporary technologies and how they can be used in support of solicitation programs and to measure and manage results
• Ability to guide a successful broad-based messaging platform with a mix of print and digital electronic in support of an annual giving program

Benefits

• Reed College offers an exceptional benefits package, including comprehensive medical and dental insurance options for you and your dependents, 403(b) retirement plan with 10% employer contribution (after one year of service), educational assistance for employees and their children, 22 days of paid vacation, paid holidays, half-day Fridays in the summer, and many other campus amenities.