Responsibilities

• Develop and implement a comprehensive communications and marketing strategy that supports CICS’s academic and research priorities.
• Serve as primary advisor to the Dean and senior leadership on branding, messaging, public relations, and conflict management, coordinating with University Relations on media relations, social media and brand representation.
• Lead creation of annual marketing plans in collaboration with UR MarCom and oversee budget allocation to maximize ROI.
• Develop and lead executive communications for the Dean, including speeches, presentations, remarks, social media posts, and written correspondence.
• Build relationships with community partners, University Relations, and other university communications teams to amplify CICS reputation.
• Promote open communication, encourage creative problem-solving, maintain brand consistency while embracing innovation.
• Collaborate with UMass Amherst Foundation for alumni and donor engagement campaigns.
• Ensure high-quality, consistent presentation of the university brand in CICS materials.
• Articulate and advance CICS’s brand positioning.
• Position CICS as a thought leader with News Office partnership.