Responsibilities

• Contribute to and support the development of comprehensive short and long-term strategic and in-market plans. Lead and manage plans that deliver sales, GM, and brand share targets at or above plan for assigned product lines.
• Work with cross-functional partners to proactively monitor competitive activity and recommend strategic and tactical actions to achieve objectives.
• Analyze sales, market share, brand health, and profits to uncover growth opportunities and drive marketing ROI.
• Collaborate directly with Product Marketing, Sales, Insights, and Creative partners in the development and execution of high-quality, insights-driven solutions that support brand strategies & customer needs.
• Lead and manage cross-functional project teams to execute programs and campaigns to support annual brand plans, new product launches, product renovations, packaging design, artwork approvals, and financial feasibility exercises.
• Manage marketing budget for assigned product lines and report on spending results.
• Foster an environment of optimization, data-based decision making and continuous learning & improvement.
• Model a positive team approach focused on ownership, accountability, speed and agility.

Requirements

• Bachelor’s Degree in Marketing, Business, or related field. MBA preferred.
• 1-2 years of marketing or business experience preferred
• Passion for Results: Successful track record of driving marketing initiatives that have delivered measurable results. Proactively foresees roadblocks and develops plans to overcome them.
• Consumer Led: Ability to uncover unique consumer insights and convert them into business-building omnichannel marketing campaigns.
• Challenges Convention: Pushes against the status quo and encourages others to do the same. Challenges standard approaches and traditional ideas in search of more effective or efficient options. Champions innovation and motivates others to find new and better ways of doing things. Respects and encourages diversity of thought.
• Builds Relationships: Proven ability to motivate cross-functional teams, as well as work effectively on teams. Treats others with consideration and respect and values those whose goals, background, or perspective differ from one’s own.
• Data Based Recommendations: Asks the right questions and analyzes data from multiple sources, to identify the root causes of problems and optimal solutions. Does not get bogged down in analysis paralysis.
• Agility: The ability to work in a fast-paced environment, manage multiple projects simultaneously and prioritize work to meet deadlines is essential to be successful in this position.

Preferred

• MBA preferred.