Responsibilities

• A. Brand Strategy Development & Management (40%)
• Develop annual, quarterly, and monthly marketing plans for assigned brands, ensuring alignment with business objectives and Brand DNA.
• Oversee the implementation of Brand Guidelines across all online and offline channels.
• Conduct market research, competitive analysis, and consumer behavior studies to propos improvements to product offerings or brand messaging.
• B. Campaign Management & Execution Coordination (40%)
• Plan and manage integrated brand campaigns from ideation to launch, ensuring execution stays on brief, on schedule.
• Own cross-functional coordination across Creative Content, E-Commerce, and relevant teams to keep workflows running smoothly and campaign goals on track.
• C. Data Analysis & Growth Optimization (20%)
• Monitor and analyze Brand Health Index metrics including Awareness, Consideration, Sentiment, and on-platform brand search volume.
• Partner with the E-Commerce team to analyze sales data and develop branding solutions that are directly tied to revenue targets.
• Manage marketing budgets efficiently across campaigns.