Responsibilities

• Own pricing strategy and execution across eCommerce and DTC platforms (e.g. Amazon, brand.com, Walmart.com) for Nature’s Truth, Vitafusion, Fiber Well, and L’ll Critters
• Manage new item and product set-up across eComm and DTC platforms, ensuring accurate content, pricing, and SKU data
• Develop and deliver regular reporting and analytics on eComm/DTC sales performance, pricing, and platform trends using Stackline and other platform-specific data
• Partner cross-functionally with our marketplaces team, insights, creative, regulatory, and operations teams to ensure smooth execution of eComm/DTC pricing and product set-up initiatives
• Brief creative teams on packaging and digital asset needs for new item launches and ongoing platform content, ensuring assets align with brand guidelines and are ready in time for launch
• Build and maintain pricing and cost of goods spreadsheets; analyze margins, promotional impact, and profitability by platform
• Monitor competitive pricing, content, and merchandising across eComm/DTC platforms and identify opportunities
• Support monthly sales forecasting and inventory planning to ensure proper in-stock levels across eComm/DTC channels
• Review promotional programs to ensure alignment with financial objectives
• All other duties as assigned

Requirements

• Bachelor's degree or equivalent experience required
• Strong project management skills and communication skills (written, verbal, presentation, and interpersonal)
• Previous experience with consumer marketing research tools (Nielsen, IRI, and Stackline preferred)
• Ability to understand how to identify/interpret trends
• Problem solving/solution-oriented mindset
• Advanced Excel and PowerPoint skills is a must
• Occasionally willing to travel to trade shows, sales meetings and/or retailer presentations

Preferred

• 2+ Years in Marketing or eCommerce (CPG, OTC, Cosmetics, Vitamins) or relevant experience preferred
• Experience with eCommerce/DTC platforms (e.g. Amazon, Walmart.com, Shopify) and product content management systems preferred but not a requirement

Benefits

• We proudly offer: Medical, Dental, Vision, 401K with Company Match, Pet insurance and more!
• We reward the hard work of our team members with fun and exciting company events, Summer Picnic, Festive Packages, Holiday Celebrations, and associate referral bonuses!