Responsibilities

• Contribute to and support comprehensive short and long-term strategic plans.
• Support execution of plans that deliver net sales and profit growth for assigned product lines.
• Assist in the development overall vision for product pipeline, development strategies and product portfolio mix.
• Learn and apply management and development from inception to discontinuance for assigned products.
• Work with Category Management and Sales to proactively monitor competitive product and pricing activity, and recommend strategic and tactical actions to achieve objectives
• support the development and execution of annual marketing plans, preferably including advertising, media and consumer promotion planning.
• Exposure to consumer research methodologies is a plus of consumer research methodologies.
• Collaborate directly with Brand Marketing, Sales and Category teams in the development and execution of high-quality, insights-driven, retailer or channel specific solutions that link to brand strategies.
• Partner with Consumer Insights to build research and learning plan for actionable insights, innovation strategy, new product commercialization, and go-to-market strategies
• Support and drive cross-functional project teams to execute new product launches, product renovations or specification changes, packaging design, artwork approvals, SKU and materials management and financial feasibility exercises
• Help represent the assigned brand portfolio for all key constituencies, including sales, R&D, regulatory, operations and finance
• Support alignment activities in partnership with the Product Manager and key commercial stakeholders.
• Assists with the marketing spending budget marketing spending budget and report on spending results
• Has assisted in the development of new and existing item pricing strategies and product P&Ls
• Support collaboration with cross‑functional partners and driving alignment across the organization.

Requirements

• Bachelor’s Degree in Marketing, Business, Management, or related field required.
• 2–3 years of experience in marketing, product management, innovation, brand, or a related business role preferred.
• MBA preferred.
• Exposure to new product development processes, cross functional project work, or consumer insights is a plus.
• Strong analytical and problem‑solving skills; comfortable working with data.
• Basic financial acumen and interest in learning P&L fundamentals.
• Familiarity with tools such as Power BI, Nielsen, Numerator, Excel, and project management software.
• Strong communication and interpersonal skills; ability to collaborate across functions.
• Highly organized with the ability to manage multiple projects and deadlines.
• Self‑motivated, curious, and eager to learn.
• Strong consumer and market orientation.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).

Preferred

• Exposure to consumer research methodologies is a plus of consumer research methodologies.