Responsibilities

• The Assistant Brand Manager (ABM) supports the Senior Brand Manager in driving strategy and execution for both a scaled brand and an emerging brand.
• This role focuses heavily on project management, ensuring brand initiatives, product launches, and campaigns are executed on time and aligned with company goals.
• The ABM works cross-functionally with creative, operations, product development, and CX teams to keep projects organized, track timelines, and maintain brand consistency across all channels.
• Manage end-to-end project execution, including planning, timelines, and performance analysis, refining strategies to maximize ROI, CVR, AOV, LTV and other relevant metrics.
• Develop and execute integrated marketing campaigns to increase brand awareness, customer acquisition, and loyalty.
• Conduct market, customer, and competitor research to identify trends, opportunities, and potential threats.
• Strategize website merchandising and promotions to drive revenue and product trials.
• Support and enhance customer onboarding and engagement across inserts, autoresponders, email, SMS, and other marketing touchpoints.
• Collaborate with SEO, CX, content, and cross-functional teams (operations, sales, customer service, product development) to ensure alignment and consistent brand messaging.
• Lead brand initiatives to improve customer retention, repeat purchases, lifetime value, and subscription performance.

Requirements

• Project Management: Proven ability to lead end-to-end project execution, including planning, timeline management, and performance analysis.
• Integrated Marketing: Proficient in developing and executing multi-channel campaigns to enhance brand awareness, drive customer acquisition, and foster loyalty.
• Customer Onboarding & Retention: Expertise in optimizing onboarding processes across inserts, email, SMS, and other touchpoints; experience leading initiatives to improve customer retention, lifetime value, and subscription performance.
• Brand Programs & Engagement: Experienced in developing, expanding, and managing brand sampling and gifting programs to increase visibility and engagement.
• E-commerce Expertise: Strong background in optimizing website merchandising and creating promotions to drive revenue growth and product trials.
• Data & Analytics: Ability to analyze marketing performance and translate insights into actionable strategies; strong knowledge of key metrics such as ROI, CVR, AOV, and LTV.
• Collaboration & Communication: Strong collaboration skills to work effectively with cross-functional teams and ensure alignment of marketing strategies with brand objectives.
• Creativity & Strategic Thinking: Demonstrated creative thinking paired with strong project management and problem-solving skills to drive impactful brand initiatives.
• Required Education: Bachelor‘s Degree or equivalent experience
• Preferred Education: Bachelors Degree in Marketing, Business, or related field

Preferred

• Preferred Education: Bachelors Degree in Marketing, Business, or related field
• Preferred Experience: Experience with subscription-based businesses, loyalty programs, or pet-related products

Benefits

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
• Annual bonus
• We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more.
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We've donated over $9 million to date.
• Potential for quarterly KPI bonuses.