Assistant Athletics Director of Marketing and Fan Experience

Logan, UT (Unknown)

Salary Not AvailableSenior Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the athletics marketing and fan experience engine, from game-day operations and staff leadership to cross-channel storytelling and targeted campus engagement.

  • Own game-day plans and promotions to lift attendance, revenue and the fan experience.
  • Lead multi-channel storytelling and campaigns across digital, email, radio/TV and print to drive awareness and engagement.
  • Own athletics email communications and collateral with cross-department partners to keep timely, strategic messaging and campus promotions aligned.

Job Description

  • Create, coordinate and execute marketing plans and initiatives for assigned sports to increase awareness, attendance, revenue and the fan experience.
  • Coordinate all game-day activities and promotions that enhance and advance Utah State traditions while serving as the liaison for the Aggie Marching Band, pep band, cheer, dance, mascot and HURD student section.
  • Oversee all full- and part-time staff in the marketing and fan experience department, developing a strong student workforce to assist with game-day operations and athletics department needs.
  • Develop and execute integrated storytelling campaigns in partnership with the creative content and digital strategy and communications staffs across digital channels, including email, social media and digital marketing, as well as traditional media, including radio, TV, print and outdoor advertising.
  • Serve as the primary owner of athletics department email communications, working in partnership with development to ensure timely and strategic messaging.
  • Create and develop promotional plans and giveaway strategies for assigned sports in partnership with the revenue generation team to maximize ticket sales, attendance, fan engagement and the fan experience.
  • Serve as the in-house producer for assigned sports. Lead script writing and game production to coordinate all in-game elements, including sponsorships, promotions, music, the public address announcer, entertainment, presentations, video, band, cheer, dance and the mascot, to maximize the fan experience at all Utah State athletics events.
  • Work collaboratively with all departments within USU Athletics and the campus community, including communications, creative content and digital strategy, game operations, ticket operations and development.
  • Coordinate the development of promotional and marketing collateral as needed.
  • Strategize, organize and coordinate campus marketing initiatives targeting faculty, staff and students to maximize support.
Utah State University logo

Utah State University

Utah State offers top-notch academics, nationally-recognized research, Division I athletics and more than 200 student clubs and organizations, all on the oldest residential campus in the state. Located in Logan, Utah, USU is only minutes away from two mountain ranges, within a two-hour drive of 10 major ski resorts, and a half-day's drive of six national parks, including Arches and Yellowstone. Utah State offers big-school opportunities with a small-school feel, and all for a great value. So great, it was the #3 highest-ranked public university in the West and #5 in the nation for lowest tuition in “America’s Top Colleges” (Forbes, “Top Colleges,” Aug. 2015). To date, Utah State has seen year after year increases in total research funding, with research grants from the U.S. Department of Defense, National Science Foundation and the Department of Health and Human Services. USU’s research – often beginning in facilities like the Utah Water Research Laboratory, Space Dynamics Lab, Agricultural Experiment Station and the Center for Persons with Disabilities – provides expertise that reaches globally. And this focus on research starts early for students. USU’s undergraduate research program is the second oldest in the nation, behind only MIT. As Utah’s land-grant university, Utah State takes seriously its role to provide access to education for every student in every corner of the state. With eight regional campus locations and 24 satellite campus locations, USU provides Utah students access to higher education by breaking through traditional geographic boundaries.

Logan, Utah, USA
8.9K employees

Traffic Signals

Monthly Visitors
1.6M
Monthly Google Ads Budget
$11K
Traffic Source Mix
Search
37.6%
Direct
29%
Referral
4%
Social
0.5%
Paid
0.2%

Headcount Trend

Current headcount: ~8.9K

Marketing Team

Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$22.9K
Last Raise
$22.9K
Grant, 2 years ago

Funding History

  • Oct 2023
    Grant • $22.9K

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