Assistant Athletic Director for Marketing and Digital Strategy

Norfolk, VA (Unknown)

Salary Not AvailableSenior LevelFull time

Posted 6 weeks ago

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Job Summary

Own a targeted marketing and digital strategy role for a college athletics program, where you drive ticket revenue and lead social media for flagship teams while supporting game-day operations.

  • Growth ownership: Increase revenue through season and single-game ticket sales and promotions that lift attendance and game atmosphere.
  • Channel leadership: Lead ODU Athletics social media for women’s basketball and select Olympic sports and coordinate cross-sport game-day ops.
  • Marketing scope: Oversee promotions, content, and digital engagement to move attendance, perception, and audience interaction across channels.

Job Description

Responsibilities
  • The Assistant Athletic Director for Marketing and Digital Strategy Associate will report directly to the Associate Athletic Director for External Relations.
  • increase revenue through season and single game ticket sales, coordinate promotions that increase attendance and enhance game atmosphere.
  • Supervise the ODU Athletics’ social media accounts and be the lead marketing staff member for women’s basketball and several Olympic sports, while assisting with the game day operations of all sports as assigned.
Requirements
  • Master’s degree required with coursework in communications, marketing, business or sports administration; Bachelor’s degree with equivalent combination of training and experience may be substituted.
  • Significant years of related experience in a college athletics program.
  • Experience in corporate sales and fulfillment, and event planning required.
  • Significant experience writing, copying and editing marketing or promotional materials.
  • Knowledge of marketing principles and techniques.
  • Proficient in use of various social media outlets (e.g. Facebook, X, etc.)
  • Demonstrated ability to write clearly and succinctly.
  • Excellent verbal and written communication skills.
  • Proficient in use of graphic design software (e.g. Adobe Photoshop, InDesign, Illustrator).
Preferred
    Benefits
      Compensation
        How to Apply
        • Required Documents Resume
        • Cover Letter/Letter of Application
        • Contact Information for Professional References
        • Criminal Background Check The final candidate is required to complete a criminal history check.
        About Company
          Old Dominion University logo

          Old Dominion University

          Old Dominion University is Virginia's forward-focused research university with rigorous academics, an energetic residential community, entrepreneurial research and collaboration, and initiatives that contribute nearly $2.6 billion annually to Virginia's economy. Located along the Elizabeth River in Norfolk, Virginia, the ODU campus boasts state-of-the-art academic facilities, 14 residence halls and amenities such as the Student Recreation Center.Our Monarchs can choose from over 120 undergraduate programs, over 130 graduate programs at the master's, education specialist and doctoral levels and a wealth of certificate and professional development programs. They learn from experts in their chosen field, as our award-winning faculty bring their real-world expertise to classrooms that foster innovation and collaboration.Student success lives at the heart of the Monarch experience. Monarchs have full access to services such as academic advising, peer mentoring and subject-specific resource centers. The Learning Commons at Perry Library provides students with 24/5 study space, computing resources, teamwork spaces and even presentation practice rooms. Students can begin planning their future with our comprehensive career development services or forge their own path by engaging with the Strome Entrepreneurial Center.Visit campus, schedule a tour or attend an open house and explore all that Old Dominion University has to offer and become part of the Monarch Experience!

          Founded in 1930
          USA
          6.7K employees (190 in marketing)

          Traffic Signals

          Monthly Visitors
          1.9M
          Monthly Google Ads Budget
          $1M
          Traffic Source Mix
          Search
          35.6%
          Direct
          58.3%
          Referral
          4.6%
          Social
          0.8%
          Paid
          0.6%

          Headcount Trend

          Current headcount: ~6.7K

          Marketing Team

          Marketing Team Size
          190 (3% of company)
          Marketing Roles Posted (Last 30 Days)
          2

          Funding

          Total Funding
          $1.3M
          Last Raise
          $40K
          Grant, 2 years ago

          Funding History

          • Feb 2024
            Grant • $40K
          • Oct 2022
            Grant • $1.3M

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