ASSISTANT ATHLETIC DIRECTOR FOR COMMUNICATIONS

Edinburg, TX

Salary Not AvailableSenior Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the athletics communications engine from media relations to game day storytelling, shaping how fans and campus partners see the program through strategic messaging and crisis-ready plans.

  • Brand and visibility: lead communications strategies, game programs, and press materials that lift profile across local to national media.
  • Operations and leadership: manage day‑to‑day athletics comms, supervise staff, and coordinate with coaches, student athletes, and campus partners.

Job Description

Responsibilities

  • Responsible for supporting and/or leading athletics communications, media relations, digital storytelling, publicity, and brand promotion for the athletics department. Partners with coaches, student-athletes, media, and campus partners to enhance visibility and engagement.
  • Provides day-to-day management of athletics communications operations under the direction of senior athletics administration.
  • Assists with managing post-game media coverage for assigned high visibility sports.
  • Plans, develops and executes communications strategies that enhance visibility and reputation of athletics programs.
  • Plans, develops, and implements short and long-range events and game day strategies working closely with the external marketing and development staff.
  • Directs updates to local, state, and national media inquiries to promote the image of the university, department, and/or assigned program(s).
  • Develops game day and sport specific publications including but not limited to media guides, game programs, and game day notes.
  • Develops and writes press releases, news/feature articles and profiles of coaches, staff, and student-athletes and other related items of interest for internal and external audiences and stakeholders.
  • Ensures athletic press releases and media relations publicity aligns with established University guidelines and are maximized both internally and externally.
  • Assists with the maintenance of archival information, records, photos, statistics, etc.

Requirements

  • Bachelor’s degree in journalism, communications or sports management or a related field from an accredited university.
  • Three (3) years of professional experience in athletics communications, media relations and/or sports marketing including previous administrative and supervisory experience.

Preferred

  • Experience obtained in a NCAA Division I or Division II institution.
The University of Texas Rio Grande Valley logo

The University of Texas Rio Grande Valley

Innovation. Opportunity. Purpose. Careers. That’s what the University of Texas Rio Grande Valley is about. With campuses throughout the Valley, UTRGV empowers successful futures, enhances daily life, and lets our region shine as a global innovator in higher education, bilingual education, health education, biomedical research, and emerging technology that inspires positive change.

Founded in 2014
Edinburg, Texas, USA
5.6K employees (218 in marketing)