Responsibilities

• Track category trends to sharpen our communications strategies, messaging, content development and outreach.
• Draft and edit content packages that support all of our earned efforts – from press releases and pitches to bylines and presentations.
• Translate one message into many, tailoring content and messaging for different audiences, channels and markets without losing the thread to Burson’s brand voice.
• Review local market, practice group and Burson Group brand materials to ensure they align with Burson’s brand voice, tone and messaging guidelines.
• Show up with ideas, news angles and relevant industry perspectives.
• Keep multiple workstreams moving at once.
• Help design and shape how AI transforms our communications workflows and infrastructure, serving as an early adopter and proof point for Burson’s innovation tools and services across media intelligence, outreach and reporting.
• Use real-time media intelligence and AI-supported monitoring tools to flag coverage, surface emerging narratives and identify story opportunities as they happen.
• Build and maintain a living map of journalists, publications, podcasts, newsletters and emerging channels, tracking beats and interests to sharpen where and how we pitch.
• Draft and execute targeted pitches, coordinate follow-up and track outcomes.

Requirements

• At least six months of experience, including internships, in the PR field. Agency experience is a plus.
• Based in New York and the ability to work within Burson’s hybrid in-office model, with at least three days per week in the Burson NYC office at 3WTC.
• Exposure to – or genuine curiosity about – in-house or agency-side marketing and communications. Important plot point: this is not a client-facing agency role.
• Excellent written and verbal communication skills that can flex across formats.
• Sharp organizational skills and attention to detail, with the ability to manage multiple projects and deadlines simultaneously.
• Comfort working with senior leaders, with the ability and speed to manage time-critical requests.
• Proficiency in Microsoft Office, including Word, PowerPoint and Excel, as well as basic project-management tools.
• Hands-on experience with AI and a willingness to keep learning as the tools – and the conversation around them – continue to evolve.

Preferred

• Agency experience is a plus

Benefits

• competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome