Asset & Wealth Management, PWM, Next Gen Marketing & Engagement Strategy, Vice President - New York

Responsibilities

• We are seeking a Vice President to lead PWM's next-generation marketing, content, and digital engagement strategy, together with marketing for the Goldman Sachs Family Office (GSFO) and wealth planning business.
• You will own the strategy, content agenda, and digital programming that engages the next-gen population at scale, defining what success looks like and building the measurement and reporting framework behind it.
• You will also lead the development of collateral, pitch materials, and marketing assets that support the GSFO team in growing and deepening client relationships.
• You will work in close partnership with the lead of our next-gen client advisory board — aligning marketing, communications, and content initiatives to the board's priorities and member insights — while also partnering closely with PWM Advisors, GSFO, Marketing and Corporate Communications, Product and Engineering, Data and Analytics, Legal, Compliance, and senior leadership.
• Next-Gen Marketing Strategy, Programming & Content
• Own the strategy and execution of PWM's next-generation marketing and client engagement initiatives — identifying emerging trends and client needs, and turning them into concrete initiatives and programs
• Own the content agenda end to end — presentations, discussion guides, educational content, event collateral, and digital assets — maintaining a consistent voice and quality, and managing the editorial calendar
• Build and scale digital programming, including virtual events, webinars, and multimedia content
• Partner with the broader Marketing team to bring the next-gen value proposition to life across owned, earned, and social channels
• Own the legal, compliance, and privacy review process for all next-gen marketing and content materials, ensuring timely approvals and adherence to firm standards

Requirements

• Bachelor's degree
• 6+ years of relevant experience in wealth or asset management, private banking, marketing, content strategy, digital programming, or client strategy
• Proven ability to create high-quality client-facing content and materials from concept through delivery, including presentations, written communications, and digital assets
• Experience designing and delivering content or digital programming across virtual, in-person, and hybrid formats
• Experience defining KPIs and building reporting or scorecards for a marketing, content, or digital program, including the ability to translate qualitative feedback into structured insights
• Strong analytical skills and comfort working with data in Excel, survey tools, and CRM or reporting platforms; proficiency in PowerPoint for executive-level storytelling
• Exceptional written and verbal communication skills, including the ability to draft executive-level materials and synthesize complex discussions into clear takeaways
• Proven program and project management capability; able to run multiple concurrent content and digital workstreams to deadline with minimal oversight
• Ability to influence and mobilize senior stakeholders across functions without direct authority
• Strong judgment and discretion in handling confidential client information

Preferred

• Experience building or scaling a content or editorial program, or digital engagement strategy
• Experience launching new marketing or digital programming from inception, including standing up its measurement framework
• Familiarity with the UHNW landscape
• Experience working on brand and thought leadership campaigns, including performance reporting
• Working knowledge of financial services marketing review processes (Legal, Compliance, Brand)
• Experience partnering with an advisory board, council, or executive program
• Experience with CRM, event, survey, and content management platforms

Benefits

• Healthcare & Medical Insurance
• Holiday & Vacation Policies
• Financial Wellness & Retirement
• Health Services
• Fitness
• Child Care & Family Care
• Benefits at Goldman Sachs
• Read more about the full suite of class-leading benefits our firm has to offer.