Responsibilities

• Own the ASO strategy for a flagship EA SPORTS title across the App Store and Google Play, including roadmap development, prioritization, and performance targets.
• Develop and maintain keyword strategies across branded and non-branded terms, using search demand, competitive insights, relevance, and share-of-voice analysis to identify growth opportunities.
• Design, execute, and evaluate conversion optimization initiatives, including Custom Product Pages, Store Listing Experiments, and Custom Store Listings. Apply sound experimentation practices, including hypothesis development, sample sizing, and statistical analysis.
• Conduct competitive and category analyses that translate into clear, prioritized recommendations.
• Partner with creative, user acquisition, product marketing, and brand teams to develop and optimize store assets, including icons, screenshots, videos, and messaging.
• Forecast the expected impact of ASO initiatives and measure performance against targets and projections.
• Share insights, best practices, and learnings across EA's mobile portfolio to help advance the discipline of ASO.
• Ability to translate complex or ambiguous data into clear, actionable recommendations and communicate effectively with both technical and non-technical stakeholders.

Requirements

• 5+ years of experience in ASO, mobile growth, or app marketplace optimization, with a demonstrated track record of improving organic acquisition and conversion performance.
• Hands-on experience with ASO platforms such as AppTweak, Sensor Tower, or similar tools, as well as App Store Connect and Google Play Console.
• Strong analytical skills and experience working with data visualization and business intelligence tools such as Lookerz
• Proven ability to manage multiple initiatives and experiments simultaneously while maintaining analytical rigor and attention to detail.
• Experience evaluating or optimizing content for AI-driven, generative, or emerging discovery surfaces.