Artist Marketing Manager, YouTube Marketing at Youtube | Los Angeles, CA | $117K/yr – $167K/yr

Youtube

Artist Marketing Manager, YouTube Marketing

Los Angeles, CA (Unknown)

$117K/yr – $167K/yrSenior Level4+ years expFull time

Posted 5 months ago

Job Summary

Drive go-to-market strategy and messaging for YouTube\'s artist-focused products, owning roadmap and launches.

Own long-term roadmap, GTM frameworks, and growth for artist tools.
Must-have: 4+ years in music-industry marketing and cross-functional project leadership.
Standout: Ability to translate complex industry challenges into data-driven proof points for B2B partners.

Job Description

Responsibilities

Define the long-term roadmap, go-to-market frameworks, and growth strategies for YouTube’s suite of artist-focused products and tools.
Transform complex, industry challenges into actionable insights that drive impact and inform B2B communication strategies.
Develop compelling messaging and data-backed proof points to articulate YouTube’s unique value proposition to global music industry partners.
Lead end-to-end launch plans for priority products while collaborating with technical teams to prioritize platform improvements for artists.
Collaborate with C-level executives across Product, Engineering, and Partnerships while using data analysis to optimize campaign performance and impact.

Requirements

Bachelor's degree or equivalent practical experience.
4 years of experience in marketing working in fields related to the Music Industry (e.g., music labels, digital streaming platforms etc).
Experience managing cross-functional or cross-team projects.
Experience in product marketing for B2B audiences.

Preferred

Experience in a consulting/business analyst role in fields related to music.
Experience with coding, data analysis, and data visualization.
Ability to take initiative and work with minimal guidance.
Passion to apply insights from the Music Industry to business objectives.

Youtube

4.4 Glassdoor

YouTube is a team-oriented, creative workplace where every single employee has a voice in the choices we make and the features we implement. We work together in small teams to design, develop, and roll out key features and products in very short time frames. Which means something you write today could be seen by millions of viewers tomorrow. And even though we’re a part of Google and enjoy all of the corporate perks, it still feels like you’re working at a startup.YouTube is headquartered in San Bruno, California, 12 miles south of San Francisco. We also have many job openings in Mountain View, and across the globe

Founded in 2014

San Bruno, California, USA

140K employees (97,278 in marketing)

www.youtube.com/jobs

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