Taylor Strategy

Art Director, Social

New York, USA (Hybrid)

$75K/yr – $85K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive social-first content across campaigns and platforms, matching fast execution with creative craft; requires 3-5 years of creative experience in PR/Advertising/Digital and a strong cultural pulse.

  • Own the ideation and production of social-first content for campaigns across digital, events, and brand activations.
  • Must-have: 3-5 years’ experience as a creative in PR/Advertising/Digital/Social Marketing.
  • Standout: Proven ability to translate ideas into platform-native content across TikTok, Instagram, and video formats.

Job Description

Responsibilities

  • Social Content Creation - Captures and produces content in real-time environments (events, shoots, cultural moments)
  • Demonstrates fluency in social platforms, formats, and best practices (TikTok, Reels, Stories, etc.)
  • Balances creative craft with speed and agility, adapting content based on performance and feedback
  • Creative Thought Leadership
  • Uses understanding of client’s business, brand, industry, and target consumers to offer social-first, integrated, multi-channel campaign ideas that meet client business needs
  • Remains current on marketing, design, technology, social platform, language, and cultural trends, and infuses this knowledge into all creative work
  • Collaborates effectively with Account and Strategy teams to bring unconventional thinking and innovation to the work
  • Communication & Storytelling
  • Demonstrates an understanding of how ideas translate into engaging, platform-native content
  • Writes, presents, and communicates in a polished, articulate and persuasive manner across all mediums, internally and externally

Requirements

  • Bachelor's degree in a related field and/or equivalent education and work experience
  • 3-5 years’ work experience as a creative in PR, Advertising, or Digital/Social Marketing
  • A conceptual thinker with an exceptional portfolio of work that is fresh, on trend, and demonstrates your strong pulse on culture, consumers, and media
  • Experience working across a wide range of media, with an emphasis on integrated programs across digital/social, video, print, and event/experiential
  • Hands-on experience creating social-first content (short-form video, static, real-time/reactive), with an understanding of platform best practices (TikTok, Instagram, etc.)
  • Demonstrated ability to concept and make — comfortable moving from idea to execution quickly and independently when needed
  • Team player who enjoys working with and helping others in a collaborative environment
  • Must reside in the New York Metro area and be able to commute to our Manhattan office as needed